Purpose of Role
Leads the communication of a product's customer value proposition to the market by effectively executing the defined go-to-market strategy. Marketing Communication is responsible for gaining the input and expertise to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign. Marketing Communication is also tasked with elevating the Yamaha brand's equity with customers by delivering effective and compelling messaging to market.

Key Accountabilities Include

• Ensures Marcomm strategy maps to the overall Division's and that Category Marcomm team members' activities are in alignment with the Division's goals
• Drives growth across key brand dimensions including sales, market share, profitability, customer acquisition, and brand equity through effective campaigns
• Ensures that Yamaha maintains a consistent brand image and product positioning in campaigns and communications
• Ensures that the Marcomm budget aligns with the Division priorities and highest impact activities, and stays within guidelines
• Drives the Yamaha go-to-market strategies for assigned products to create demand and preference for Yamaha products
• Attracts, engages, and develops team members within the department
Primary Responsibilities Include

• Oversees multiple go-to-market strategies and lead the communication of product/category customer value proposition to the market
• Crafts category and product communication strategies and marketing initiatives
• Crafts campaign plans and briefs for marketing initiatives, brief creative teams and provide feedback
Core Functional Competencies

• Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
• Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base
• Marketing Communication Integration: Integrate marketing communication campaigns across modes and channels
• Marketing Plan Development: Define, organize, and manage marketing activities and resources to bring about successful execution of marketing campaigns
• Marketing Strategy Development: Select a course of action to achieve marketing goals
• Project Communication Management: Link people (including team members and stakeholders), ideas, and information throughout the project life cycle; include timely generation and collection of information along with its proper dissemination and archival process
Sales Alignment and Support: Align marketing work with, and support, sales efforts

Core Behavioral Competencies

• Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
• Customer Focus
• Instills Trust
• Drives Results
• Manages Conflict
• Develops Talent
• Ensures Accountability
Qualifications
Ideal

• Able to build cross-platform traditional, digital, and social marketing programs
• Proficient in Microsoft Office with advanced PowerPoint and Excel skills
• Demonstrates success in writing compelling creative briefs and leading a team of creative/media agency partners
• Budget management
Preferred

• Experience developing marketing strategies and communications with top consumer brands
• Demonstrates experience leading traditional and digital channel strategies, and production processes, including print/digital advertising, digital/social/content marketing, trade shows, PR, and sales support tools
• Experience collaborating across multiple geographies and cultures
• Experience with creative development tools/software (Workfront, Wrike, Teamwork, Asana, etc.)
• Demonstrates success in a high-volume, matrixed organization
• People Management