The A Side: A Day in the Life

This is a fast-paced role supporting the development and execution of merchandise and brand strategies across UMUK's label roster. UMUK is looking for a Junior Brand Manager to support the Brand Management team while taking ownership of a select roster of developing and established artists.

The successful candidate will play a key role in delivering best-in-class merchandise and marketing initiatives, working closely with artists, management teams and internal departments to bring creative campaigns to life. This role offers the opportunity to develop hands-on experience across strategic planning, brand development, consumer marketing, product development and campaign execution.

Working as a central point of coordination across Sales, Touring, Licensing, Direct-to-Consumer, Creative and Operations teams. The Junior Brand Manager will help ensure key projects are delivered on time, to the agreed brief and lead day-to-day management of their own artist roster.

The B Side: Skills & Experience

Be Supportive & Commercial

• Support Senior Brand Managers in the development and execution of artist merchandise and brand strategies.
• Assist in building and implementing marketing and merchandise plans that align with artist and label objectives.
• Work closely with artists and management teams to identify merchandise opportunities and support revenue growth.
• Help coordinate integrated product and marketing campaigns with Label, Touring, Sales and Direct-to-Consumer teams.
• Monitor campaign performance and business metrics, providing insights and recommendations to optimise results.
• Support the preparation of artist presentations, campaign updates and performance reports.
• Develop a strong understanding of artist brand positioning, audience engagement and commercial opportunities.
• Manage a roster of assigned artists, taking ownership of day-to-day campaign planning and execution with support from Senior Brand Managers.
Be Organised

• Coordinate the delivery of merchandise campaigns across multiple departments and territories.
• Assist with the management of product development timelines, approvals and launch schedules.
• Ensure artist approvals are obtained efficiently across all project milestones.
• Maintain product information, creative assets and campaign documentation.
• Ensure campaigns are delivered accurately, on time and in line with agreed brand standards.
Be Creative

• Contribute ideas for merchandise collections, product concepts and marketing initiatives.
• Brief and collaborate with creative teams to develop artwork, packaging and campaign assets.
• Research consumer trends, fashion, culture and competitor activity to identify new opportunities.
• Support the development of creative materials that are on-brand, commercially effective and legally compliant.
• Assist with testing and evaluating new product concepts and merchandising opportunities.
Person Specification

Essential

• Experience in brand marketing, product marketing, merchandising, licensing, consumer products or a related field.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Demonstrated ability to support campaigns from planning through to execution.
• Understanding of consumer marketing principles and audience engagement strategies.
• Strong communication and relationship-building skills with both internal and external stakeholders.
• Commercial awareness and an interest in how marketing activity drives business performance.
• Passion for music, artist brands and popular culture.
• Awareness of current fashion, retail and consumer trends.
• Confident working cross-functionally within a fast-paced environment.
• Strong analytical skills and ability to interpret performance data.
• Self-motivated, proactive and eager to learn.
• Excellent written and verbal communication skills.
• Collaborative team player with strong attention to detail.
• Proficient in Microsoft Word, Excel and PowerPoint.
Desirable

• Experience working with merchandise, consumer products, e-commerce or direct-to-consumer businesses.
• Experience supporting product development or creative projects.
• Knowledge of music industry marketing, touring or artist management.
• Experience tracking budgets and understanding basic P&L principles.
• Experience working with social media, digital marketing or fan engagement campaigns.