Salary: USD 70000.00 - 95000.00 annually

Category: Marketing/PR/Social/Events

POSITION: Senior Marketing Lead - Theatrical
**HOURS: Full-Time, Non-Union. 40hrs/week **
**ABOUT THE POSITION **
Reporting into the Head of Category, you will own marketing strategy and promoter/ producer relationships for our most strategic shows and tours across ATG Entertainment’s North American venues. You will develop tour-level campaign strategy, oversee execution across venues, and manage Marketing Leads and Coordinators. You will be the main point of accountability for assigned producers / promoters, you will ensure every campaign is optimized to drive ticket sales and occupancy.
This role is for an experienced marketer ready to own high-profile campaigns end to end, shape how we work with major producers and promoters, and help develop the next generation of marketers on the team.
**KEY RESPONSIBILITIES **
Producer Relationships & Strategy
• Lead marketing strategy briefings with producers and promoters and align on a campaign approach. 
• Develop multi-venue campaign plans that reflect show requirements and market dynamics. 
• Translate data and insights into tour-specific recommendations. 
• Own audience development strategy for assigned shows, identifying new audience segments and growth opportunities 
• Escalate producer/promoter feedback and in-flight optimization opportunities to the Head of Category. 
**Campaign Oversight & Execution **
• Own tour-level marketing budget for assigned shows, approving allocation across channels and venues 
• Lead and approve campaign briefs with our marketing agency 
• Monitor ticket sales and occupancy against targets on a weekly basis, and make in-flight recommendations such as budget reallocation and channel emphasis 
• Oversee marketing settlements for assigned shows 
• Coordinate handoffs between campaign planning, agencies, CRM, eCommerce and Social Media teams 
• Built positive relationships with the Programming team, General Managers, and Ticketing to understand each US venue and its local market, enabling effective tour-wide campaign planning 
**Local & Regional Expertise  **
• Provide local market insights to the US Marketing team to support tour strategy. 
• Work with other Marketing Leads to identify show coverage needs in your local market. 
• Execute in-venue activity as required, including print displays, digital screen management, and night-of coverage. 
• Ensure ATG and venue branding guidelines are adhered to on venue-specific marketing materials. 
• Advise colleagues on out-of-home (OOH) and local media for their campaign plans 
**Team Leadership & Development **
• Lead, coach, and develop the Marketing Leads and Coordinators who report to you or support your shows  
• Set clear goals, priorities, and performance expectations for each team member, and hold regular check-ins and reviews. 
• Work with the Head of Category to define workload, skill development, and clear ownership for your team. 
• Review Marketing Leads’ work on shared tours, modelling best practice in complex producer/promoter and campaign situations 
• Identify performance gaps and support improvement through coaching, resources, or escalation to the Head of Category when needed. 
**EXPERIENCE AND SKILLS **
• Marketing experience in theatre, touring, or live entertainment, including multi-show or tour-level strategy. 
• Experience owning campaign strategy and budgets for high-profile shows or tours, with a track record of driving ticket sales and occupancy. 
• A track record of in-flight optimization (e.g., budget or channel shifts) with measurable impact. 
• Experience owning venue brands and audience development strategies. 
• Strong relationships with producers, promoters, and agencies, and the ability to influence and guide senior stakeholders. 
• Confidence interpreting campaign data and KPIs and turning them into clear recommendations. 
• Experience mentoring and developing junior team members. 
• Familiarity with marketing attribution (e.g., MROI, incremental lift) or occupancy analytics. 
• Experience leading process improvement or team capability building, especially across multiple venues. 
BENEFITS
• Hybrid work environment (blend of in-office and at-home days) 
• Healthcare, vision, and dental plans with contributions from the company 
• Life and disability insurance 
• Paid Parental Leave 
• 401(k) Matching 
• Gyms, wellness and financial wellbeing reimbursement through Husk 
• Employee Assistance Program 
• Pre-Tax FSA, Dependent Care FSA, and Commuter Benefits 
**ATG Entertainment: Passion Behind Performance **
Our expertise and capabilities enable producers and other creatives to bring their visions to life and create unforgettable performances for audiences, presented in our landmark venues and delivered with exceptional hospitality. ATG Entertainment is a world leader in live entertainment. Our portfolio of venues includes historic theatres, modern live music arenas, studio theatres, cinemas and conference spaces. ATG Entertainment own, operate or program 73 of the world’s most iconic venues across the UK, the US and Continental Europe entertaining over 18 million audience members each year.
Through our in-house Production companies and working closely with third-party top producers and promoters ATG presents over 15,000 live performances annually, including Cabaret at the Kit Kat Club, Stranger Things: The First Shadow, Moulin Rouge, The Lion King, Harry Potter and the Cursed Child and Starlight Express as well as popular music and comedy shows.

ATG also operates a leading ticketing platform processing more than 18 million tickets each year for musicals, plays, concerts, comedy shows and a variety of other live events. ATGtickets.com attracts more than 55 million unique visitors annually. Headquartered in London and Woking, the company also has offices in New York and Cologne.

It is the passion of our teams, that cover every discipline across the live entertainment industry, that underpins our continuing strategic growth and success. Learn more about ATG Entertainment, visit www.atgentertainment.com/