Category: Artist/Label Services

PERFORMANCE MARKETING & FUNNEL MANAGER
Green Tea Distribution is looking for an experienced performance marketer to take ownership of our paid advertising and customer-acquisition funnels.
GTD is an artist development membership built by the team behind Mind of a Genius Records, known for developing artists including ZHU, Gallant, THEY. and more. We provide independent artists with distribution, A&R feedback, release strategy, marketing support and direct access to an experienced music-industry team.
We are looking for someone who can help us consistently attract qualified independent artists and convert them into booked sales calls and paying members.
RESPONSIBILITIES
• Manage and optimize paid campaigns across Meta and other relevant channels
• Develop new campaign concepts, offers, audiences and creative testing strategies
• Own the full funnel from ad click through qualification, booking and purchase
• Build and improve landing pages, lead forms, quizzes and booking flows
• Set up retargeting, follow-up and lead-nurture campaigns
• Work with our content team to produce and test effective ad creative
• Track lead quality, booking rates, show rates, close rates, CAC and revenue
• Identify where leads are dropping out and continuously improve conversion
• Provide clear weekly reporting with results, insights and next actions
• Collaborate directly with our leadership and sales teams
WHO WE’RE LOOKING FOR
• Proven experience managing performance marketing for a subscription, membership, education, creator or service-based business
• Strong experience with Meta Ads Manager, tracking, attribution and conversion optimization
• Experience building and optimizing landing pages and multi-step funnels
• Comfortable being accountable for qualified leads, customers and revenue—not just impressions or cost per lead
• Strong understanding of creative testing and direct-response messaging
• Highly analytical, proactive and able to move quickly
• Familiarity with the independent music and creator economy is strongly preferred
SUCCESS IN THIS ROLE LOOKS LIKE
• A reliable and scalable flow of qualified artist leads
• Lower customer-acquisition costs
• Higher booking, show and sales conversion rates
• Clear visibility into which campaigns, creatives and audiences generate paying customers
• A repeatable acquisition system that can scale with increased ad spend
This is a remote contract position with the opportunity to grow into a larger ongoing role. Compensation will be based on experience and may include a monthly retainer plus performance incentives.
TO APPLY
Please send:
• A short introduction and relevant background
• Examples of funnels or campaigns you have personally managed
• Actual performance results, including spend, CAC and conversion rates
• The platforms and funnel tools you are strongest in
• Your proposed monthly rate and availability
Please do not apply if your experience is limited to posting content, boosting posts or reporting surface-level advertising metrics. We need someone who can directly connect advertising activity to qualified leads, sales and recurring revenue.