Category: Artist/Label Services

• Department: Merchandising / Brand Marketing 
• Reports to: VP of Merchandising 
• Location: Orlando, FL / Remote / Hybrid 
• **Employment Type: **Full-Time 
**Position Overview **
We're looking for a Merchandising Brand Manager to lead the strategy, development, and execution of merchandise  programs for artists, tours, and label brands. This role sits at the intersection of creative direction, retail strategy, and  artist relations — translating an artist's identity into physical products that fans want to buy, wear, and collect. You'll  manage the full merchandise lifecycle, from concept through production to sell-through, while building brand  consistency across touring, e-commerce, and retail channels worldwide. 
**Key Responsibilities **
Brand & Product Strategy
• Develop and execute merchandising strategies for assigned artists, aligning product lines with each artist's brand  identity, fanbase, and release cycles 
• Manage the end-to-end merch product lifecycle: conception, design briefs, sampling, production, pricing, and  launch 
• Partner with artists, managers, and record label teams to ensure merchandise reflects current campaigns, album  cycles, and visual branding 
Product Development & Sourcing
• Stay current on music merchandise trends, streetwear/fashion crossover, and D2C innovations 
• Manage the full product lifecycle from concept to delivery, including vendor sourcing, sampling, quality control,  and production timelines 
• Negotiate pricing, minimums, and terms with manufacturers and licensees 
• Ensure products meet quality, cost, and sustainability standards 
Sales Channel Management
• Oversee merchandise sales across tour/venue, e-commerce (DTC), retail, and licensing partnerships
• Coordinate with tour merchandise managers on inventory logistics and nightly venue settlement
• Manage online store operations, product launches, and promotional campaigns in partnership with marketing  teams 
Licensing & Partnerships
• Identify and manage brand collaboration and licensing opportunities (fashion, lifestyle, retail partners)
• Negotiate licensing agreements and ensure contractual compliance and brand consistency across partners
Financial & Performance Management
• Build and manage merchandising budgets and forecasts for artist roster and tours 
• Analyze sales data and KPIs (sell-through rate, margin, per-cap sales) to inform future product and pricing  decisions 
• Report performance to senior leadership and artist management 
• Cross-Functional Collaboration 
• Work closely with marketing, creative/design, tour production, and finance teams 
• Manage relationships with external designers, production vendors, and freelance creative contributors
**Qualifications **
Required
• 4+ years of experience in merchandising, brand management, or product marketing (music, entertainment,  fashion, or consumer goods preferred) 
• Proven track record managing product lines from concept through retail execution 
• Strong understanding of touring and the live music business, including tour merchandise operations
• Experience working directly with artists, management teams, and record labels  
• Familiarity with e-commerce platforms (Shopify or similar)  
• Excellent project management skills with ability to manage multiple artists/priorities simultaneously
• Strong analytical skills with experience using sales data to guide product and inventory decisions 
Key Attributes
• A strong eye for design, fashion trends, and brand storytelling 
• Demonstrated sense of urgency and ability to move quickly in a fast-paced, deadline-driven environment as tour  timelines, product drops, and album cycles often move fast  
• Resourceful problem-solver under pressure  
• Detail-oriented without losing sight of time constraints 
Preferred
• Existing relationships with apparel manufacturers, printers, or fulfillment vendors  
• Experience with licensing agreements and royalty structures 
• Bachelor's degree in Business, Marketing, Fashion, or related field (or equivalent experience) 
**Compensation & Benefits **
• Competitive salary  
• Yearly paid federal holidays off + 2 weeks off during the Christmas holiday season  
• Additional paid vacation time and personal days
• Employee paid health insurance  
• Shortened workday “Summer Friday” hours from Memorial Day weekend through Labor Day weekend
• Travel opportunities tied to tours and artist events  
• A creative, fast-paced environment working directly with artists and their management team