Category: Artist/Label Services

About Starfish
Starfish Marketing & Creative is a boutique music marketing agency built on one simple belief: great marketing starts with great partnership.
Unlike larger labels and agencies that often manage dozens of artists at once, we intentionally keep our roster small—typically just three to five clients at any given time. This allows us to become a true extension of each client's team, investing deeply in their career, brand, and long-term success.
Our clients don't hire us simply to execute marketing campaigns. They trust us to help shape release strategies, strengthen their brand, solve complex marketing challenges, and serve as a true extension of their team.
We're looking for someone who shares that philosophy.
This role is ideal for someone who loves building careers, enjoys leading creative teams, thrives in a collaborative environment, and wants to have a meaningful impact on both our clients and our agency.

Position Summary
The Marketing Director will work directly alongside the Founder to lead day-to-day client strategy, oversee campaign execution, and help guide the growth of Starfish Marketing & Creative.
This person will serve as the strategic lead across assigned clients while coordinating internal team members and trusted external specialists to ensure every campaign is executed with creativity, excellence, and attention to detail.
This is a leadership position for someone who enjoys both high-level strategy and rolling up their sleeves to help make great work happen.

Key Responsibilities
Strategic Partnership
• Serve as the primary marketing lead for assigned artists, brands, and entertainment clients.
• Become a trusted extension of each client's team by building strong relationships with artists, managers, labels, and partners.
• Develop thoughtful long-term marketing strategies that support career growth—not just individual releases.
• Challenge ideas when appropriate, advocate for stronger creative, and help clients make informed marketing decisions.
• Consistently bring new ideas, opportunities, and creative solutions to the table.
Release Strategy & Artist Development
• Lead the strategic planning of music releases from concept through post-release analysis.
• Collaborate with artists, managers, labels, and partners to determine the strongest release strategy, timelines, and rollout plans.
• Help shape release calendars by identifying key milestones, content opportunities, marketing moments, and promotional priorities.
• Identify opportunities to maximize each release through content, touring, publicity, brand partnerships, DSP strategy, digital marketing, influencer activations, fan engagement, and experiential marketing.
• Ensure all creative assets, messaging, and marketing efforts work together to tell one cohesive story.
• Think beyond individual releases by helping clients build sustainable careers, authentic brands, and long-term audience growth.
Campaign Leadership
• Build comprehensive marketing plans from announcement through post-campaign analysis.
• Lead campaign execution across digital marketing, social media, advertising, content creation, experiential marketing, publicity support, and brand partnerships.
• Manage timelines, deliverables, and campaign priorities to ensure projects launch on schedule.
• Maintain a proactive approach to project management by anticipating challenges before they become problems.
Cross-Functional Leadership
• Lead campaigns by coordinating internal team members and trusted external specialists across creative, advertising, digital marketing, production, photography, video, web, PR, and content development.
• Work closely with our trusted network of specialists to ensure every discipline is aligned toward a common strategy.
• Clearly communicate priorities, expectations, and deadlines across every project.
• Hold projects accountable while removing obstacles that prevent great work.
• Know when to execute personally and when to leverage the strengths of the team.
Creative Excellence
• Maintain a high creative standard across every client touchpoint.
• Provide thoughtful, constructive feedback that elevates creative work.
• Ensure campaigns remain consistent with each client's brand while finding ways to stand out in a competitive marketplace.
• Encourage innovation while maintaining exceptional attention to detail.
• Protect the quality and reputation of the Starfish brand by never settling for "good enough."
Digital Marketing Strategy
• Guide overall digital strategy across Instagram, TikTok, YouTube, Facebook, Spotify, Apple Music, Amazon Music, email marketing, websites, and emerging platforms.
• Collaborate with advertising specialists to maximize paid media performance.
• Oversee content calendars and ensure messaging remains aligned across all channels.
• Stay current on platform updates, emerging technologies, and industry trends.
Analytics & Performance
• Monitor campaign performance across streaming, social media, advertising, email marketing, and audience growth.
• Translate data into meaningful insights and actionable recommendations.
• Present campaign results clearly to clients and internal stakeholders.
• Continuously optimize campaigns based on measurable performance.
Budget Management
• Develop and manage marketing budgets for assigned clients.
• Recommend strategic allocation of marketing resources to maximize impact and return on investment.
Agency Leadership
• Partner closely with the Founder to help lead the day-to-day operations of the agency.
• Serve as the internal quarterback across clients, campaigns, and team priorities.
• Mentor and support junior team members, including our Marketing Coordinator, Creative Coordinator, and interns, through coaching, feedback, and professional development.
• Help establish systems and processes that improve communication, efficiency, and consistency.
• Foster a collaborative culture built on accountability, creativity, continuous improvement, and a willingness to help wherever needed.
What We're Looking For
• Exceptional communication and presentation skills.
• Strong strategic thinking combined with excellent execution.
• Highly organized with exceptional attention to detail.
• Natural leadership abilities with a collaborative management style.
• A proactive leader who identifies opportunities, brings solutions—not just problems—and consistently looks for ways to improve both client campaigns and internal processes.
• Ability to prioritize multiple projects without sacrificing quality.
• Resourceful, adaptable, and comfortable wearing multiple hats.
• Passion for music, entertainment, artist development, and creative storytelling.
• High creative standards with excellent aesthetic judgment.
• Comfortable working in a fast-moving entrepreneurial environment where every day looks a little different.

Preferred Experience
• 4+ years of experience in music marketing, entertainment marketing, artist management, or a related field.
• Experience developing release strategies and executing integrated marketing campaigns.
• Strong understanding of social media strategy, digital advertising, streaming platforms, DSP marketing, and fan engagement.
• Experience working directly with artists, managers, labels, promoters, or entertainment brands.
• Familiarity with project management platforms, Meta Ads Manager, Google Analytics, email marketing platforms, and marketing reporting tools.
• Existing relationships within the music industry are a plus but are not required.