Salary: USD 60000.00 - 80000.00 annually
Category: Artist/Label Services
Role Summary
A strategic and execution-driven role leading client marketing, rollouts, and digital campaigns. This person acts as the connective layer between internal & external stakeholders in campaigns with a digital focus. Overseeing strategy, maintaining timelines, managing communication, and ensuring campaigns are delivered at a high level.
Key Responsibilities
• Develop and oversee marketing campaigns across digital, social, and experiential channels
• Serve as day-to-day client lead, ensuring communication and deliverables stay aligned
• Create rollout calendars, social strategies, and audience engagement plans
• Manage fan-facing platforms and content pipelines.
• Supervise external stakeholders/ vendors such as creatives, agencies, and support personnel.
• Produce and publish content hands-on as required (ie fanpages)
• Track performance metrics and optimize campaigns for growth
Core Attributes
• Self-starter with strong initiative and follow-through
• Balances strategy, execution, and leadership seamlessly
• Excellent project-management and communication skills
• Deep understanding of cultural trends, music marketing, and digital storytelling
• Proficient understanding of contemporary visual tools. ie. Capcut, Premiere, Photoshop, Canva.
• Pre-existing network of external comms agencies and creative vendors.
• Basic understanding of Direct to Fan comms and their relative tools ie. CRM via Laylo, CoBrand
Compensation
• Base: $60K-80K (DOE)
• Bonus: performance-based 10 – 15 % of base
• Perks: flexible hybrid schedule, discretionary bonuses