Category: Experiential/Brand Partnerships
RASA is the experiential technology platform built to launch and scale live events. We create immersive music festivals, exclusive social gatherings, and premium brand experiences that bring people together in the real world. From Pier Play on the Santa Monica Pier and Thrill City at Six Flags Magic Mountain to the Eiffel Tower, we unlock iconic spaces and turn them into cultural destinations, all powered by our own in-house software. To date, we've held 200+ events across 12 cities and built a community of 113,000+ people.
We're hiring a Festival Producer to lead the planning and execution of our festivals, concerts, original event properties, and branded experiences within RASA Creates.
This is a full-time, in-person position based in Los Angeles, reporting to the VP of Operations & Partnerships, with domestic and international travel required.
Working with the Creative Director and department leads, you'll own the production lifecycle from planning and budgeting through permitting, load-in, live operations, load-out, and closeout. You'll align teams, vendors, venues, and public agencies to deliver events safely, on time, within budget, and to RASA's creative standards.
You'll thrive here if you: take ownership, anticipate problems, stay calm and decisive under pressure, and balance creative ambition with operational and financial discipline. You're equally comfortable leading department heads and being hands-on during load-in.
Responsibilities
- Production Planning & Team Leadership
• Translate event concepts into actionable production and operational plans with the VP of Operations & Partnerships and Creative Director.
• Build and maintain master production timelines, milestones, run-of-show documents, festival organizational charts, reporting structures, staffing plans, staff training requirements, and department responsibilities.
• Lead department heads, production teams, contractors, and onsite staff, establishing clear scopes, deadlines, accountability, and communication protocols.
• Run production meetings, staff training, and operational briefings, track dependencies, and resolve blockers across multiple concurrent projects.
• Align Creative, Marketing, Partnerships, Finance, and Operations, and keep leadership informed of progress, risks, and decisions.
- Budget & Vendor Management
• Develop production budgets with the VP of Operations & Partnerships and Finance Lead, and hold department heads accountable to approved spending.
• Review proposals, negotiate vendor pricing and scopes, and identify efficiencies without compromising safety, quality, or guest experience.
• Track expenses, commitments, purchase orders, and forecast costs; flag potential overruns early.
• Ensure expenses and scope changes receive approval before financial commitments are made.
• Oversee vendor and contractor performance against contractual obligations, technical requirements, and delivery schedules.
- Site Planning, Permitting & Agency Coordination
• Oversee site layouts with CAD designers and production teams, including stages, guest circulation, entrances and exits, VIP, backstage, vendors, emergency access, and accessibility.
• Oversee event capacities, crowd flow, ingress and egress planning, and operational infrastructure.
• Coordinate permitting and secure required venue, municipal, and agency approvals.
• Serve as a primary production contact for venues, property owners, city officials, fire departments, law enforcement, and other regulatory agencies.
• Lead agency coordination meetings and communicate venue conditions, capacity limits, and regulatory requirements to department leads.
- Production Operations & Guest Experience
• Coordinate site and technical production, creative fabrication, artist and stage operations, ticketing and credentialing, guest services, security, hospitality, concessions, sponsor activations, staffing and volunteer operations, transportation, and parking.
• Oversee infrastructure needs, including power, generators, fuel, lighting, fencing, barricades, sanitation, waste management, heavy equipment, and temporary structures.
• Work with technical leads to advance stage builds, audio, video, lighting, artist requirements, and show schedules.
• Establish operational checkpoints and confirm department readiness for opening, live operations, and breakdown.
• Oversee guest-facing environments and entertainment programming; monitor crowd flow, crowd density, service levels, accessibility, and operational performance, leading real-time responses to issues.
• Partner with creative and experience teams to deliver the intended event vision across the site.
- Safety, Risk & Compliance
• Develop and implement Festival Operations and Emergency Action Plans with public safety agencies, security teams, and qualified safety professionals.
• Coordinate emergency response, evacuation, severe weather, crowd management, and incident procedures.
• Ensure compliance with applicable fire, building, health, accessibility, and public safety requirements.
• Verify vendor insurance, permits, licenses, and required safety documentation.
• Lead or participate in site inspections, agency walkthroughs, and final readiness reviews, addressing risks before and during production.
- Post-Event Evaluation & Closeout
• Lead debriefs with internal teams, vendors, and key stakeholders.
• Evaluate production performance, guest experience, operational challenges, and budget outcomes.
• Complete vendor reconciliations, financial reporting, outstanding deliverables, and project closeout documentation with Finance and department leads.
• Turn lessons learned into repeatable processes and improvements for future events.
Experience
Required
• At least 8 years of experience in live event production, festival management, or large-scale experiential events.
• Demonstrated leadership of complex festivals, concerts, public events, or outdoor productions, including multiple department heads and large crews.
• Strong production budgeting, forecasting, vendor negotiation, and contract management experience.
• Extensive knowledge of site operations, event infrastructure, permitting, and municipal agency coordination.
• Experience working directly with venues, fire departments, law enforcement, and public safety agencies.
• Strong understanding of staging, audio, lighting, video, power distribution, and temporary infrastructure.
• Ability to develop production schedules and operational plans, and read CAD drawings, site plans, and technical layouts.
• Proficiency in Google Workspace, Microsoft Excel, production management platforms, and project tracking tools.
• Clear communication, strong organization, and decisive problem-solving under pressure.
Preferred
• Experience producing multi-day festivals or events serving 3,000 to 20,000+ guests.
• Experience with complex public venues and major metropolitan productions, particularly California permitting and agency requirements.
• A background spanning music festivals, original entertainment properties, creative experiential production, and branded events.
• Established relationships with production vendors, technical suppliers, and industry professionals.
• Experience building scalable systems for recurring event properties.
Work expectations: Regular in-person collaboration in Los Angeles; domestic and international travel; evenings, weekends, holidays, and extended hours during production. This is a hands-on role requiring extended onsite periods throughout planning, load-in, event execution, and load-out, including outdoor, elevated-noise, and physically demanding production environments. Adaptability and professional communication with clients, vendors, agencies, artists, and internal teams are essential.
