Category: Record Labels

Role: Direct To Fan Manager
Reporting to: UK Managing Director, [PIAS]
Location London Bridge (hybrid working environment)
ABOUT [PIAS]
[PIAS] is one of the world's leading recorded music label groups, championing artists across an unrivalled international network.
Founded in 1982 by Kenny Gates and Michel Lambot, [PIAS] operates from headquarters in London and Brussels, with dedicated teams in 15 offices around the globe.
Our family of label imprints include Artwork, Crammed Discs, Demain, harmonia mundi, Play It Again Sam, Spinefarm and Source alongside our partner labels such as ATO, Heavenly Recordings, Mute and iconic label catalogues such as F Comm, Talkin’ Loud and Wall Of Sound.
What you’ll be doing
• Overall management of the [PIAS] label group D2C stores.
• Full ownership of the D2C P&L and continue to grow the D2C revenue and gross margin
• Manage the relationship with the key third party suppliers and partners.
• Set up of product development, making sure that pricing, imagery, and description are optimised to engage fans.
• Ongoing monitoring of sales performance across sites, identifying opportunities for further growing and developing the business.
• Review stock and inventory across all stores on a daily basis and deactivating products and placing product reorders accordingly.
• Regular merchandising and optimisation of the store front, ensuring an optimal browsing experience for customers
• Managing the needs of key stakeholders across the business.
• Manage and oversee the artist and label stores that are created and run by our label group in close collaboration with our D2C partners.
• Partner with [PIAS] marketing and audience development teams to shape and execute global direct to fan strategies, advocating a fan-first approach at the core of every new release and catalogue campaign.
• Work closely with artist management, our D2C partners and production team to create exciting product offerings and impactful direct to fan campaigns.
• Serve as a strategic advisor to our artists, labels and marketing teams providing them with the insights and best practices needed for successful direct to fan activities.
• Work closely with our Audience and Fan Development team to move targeted audiences around the world into engaged fan communities for our artists and labels.
Key Deliverables
•  Oversee continuous year on year growth of the D2C business
•  Identify sales opportunities to present to labels / artists / managers
•  Manage regular meetings with all key stakeholders
•  Prepare monthly report and update for the [PIAS] board
Skills and Experience
• Leadership and stakeholder management
• In-depth knowledge of Shopify platform, including proficiency in setting up and managing online stores, configuring product pages, and optimising user experience.
• A strong understanding of E-Commerce best practices, including product merchandising, pricing strategies, and inventory management.
• Demonstrated success in driving online sales growth and achieving revenue targets within the E-Commerce space.
• Familiarity with digital marketing strategies, including email campaigns, social media integration, and search engine optimisation (SEO) to drive traffic and conversion.
• Previous proven sales experience with a strong understanding of all aspects of e-commerce, including operations and reporting
• Global outlook with knowledge and experience of international markets
• Creative design skills using photoshop or similar tools and advantage
Personal attributes
• Gravitas and integrity
• Takes initiative, identifies and capitalizes on opportunity
• Adaptable within a dynamic, changing environment
• Works to build up credibility and rapport at all levels of the business.
• Takes personal accountability for achieving individual and shared goals
• Passionate about music with an interest in and understanding of the wider music industry being an ideal requirement
[PIAS] is an equal opportunities employer. We embrace diversity and are committed to a working environment where no one will be treated less favourably on grounds of their sex, race, disability, sexual orientation, religion, belief or age.