**Project Manager, Ecommerce
**Mass Appeal — Consumer Division
Mass Appeal, the global home of Hip Hop, is a global entertainment company dedicated to telling stories from the perspective of Hip Hop culture. Across music, film and television, creative partnerships, content, experiences and consumer products, Mass Appeal works with both legendary and emerging voices to preserve Hip Hop's history while helping shape its future.
**Your Position:
**Mass Appeal's Consumer Division is looking for a Project Manager, Ecommerce to own the operational backbone of the brand's Shopify storefront. This role is responsible for the day-to-day health of the site, the execution of product launches and drops, and the reporting infrastructure that keeps the consumer business running with visibility and precision. The right candidate is highly organized, detail-oriented, and comfortable operating across both the technical and commercial sides of e-commerce. This role reports to the Head of Consumer.
**Responsibilities:
**●        Manage day-to-day operations of the Mass Appeal Shopify storefront, including product setup, inventory updates, collections, and site organization
●        Own product merchandising on site, ensuring products are accurately represented, properly categorized, and presented in a way that supports discovery and conversion
●        Lead launch execution for product drops, bundles, and pricing updates, coordinating across creative, marketing, and fulfillment teams to ensure releases go live accurately and on schedule
●        Conduct QC testing ahead of all launches, including checkout flow, product page accuracy, pricing, imagery, and mobile experience
●        Build and maintain daily, weekly, and monthly sales reporting, tracking revenue, units sold, and key metrics week over week and month over month, with automated daily reporting where Shopify's toolset allows
●        Surface trends and anomalies in the data, flagging issues and opportunities to the Head of Consumer in a timely manner
●        Maintain the product release calendar and keep all stakeholders aligned on upcoming launches and deadlines
**Qualifications:
**●        3–5 years of experience in e-commerce operations, with direct hands-on experience managing a Shopify storefront
●        Strong command of Shopify's admin, including product management, collections, discount logic, and basic theme editing
●        Experience building sales reports and dashboards, with comfort using Shopify Analytics and third-party reporting tools
●        Highly organized with exceptional attention to detail; this role owns the accuracy of what goes live
●        Ability to manage multiple concurrent launches without things falling through the cracks
●        Familiarity with e-commerce KPIs and what drives performance in a DTC context
●        Experience in music, entertainment, or consumer products is a plus
●        Connection to Hip Hop culture is appreciated