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Mass Appeal

Digital Production Designer

Contract

Onsite • New York, NY

**Digital Production Designer
**Mass Appeal — Consumer Division
Mass Appeal, the global home of Hip Hop, is a global entertainment company dedicated to telling stories from the perspective of Hip Hop culture. Across music, film and television, creative partnerships, content, experiences and consumer products, Mass Appeal works with both legendary and emerging voices to preserve Hip Hop's history while helping shape its future.
**Your Position:
**Mass Appeal's Consumer Division is looking for a Digital Production Designer to support the day-to-day creative needs of a fast-moving e-commerce and content operation. This person will play a key role in the consumer business's visual output, producing assets that power product drops, email campaigns, paid advertising, and social content across Meta and TikTok. The right candidate is creative, detail oriented, comfortable working in a fast paced environment, and understands how design functions within a performance marketing context. This role reports to the Creative Director and works closely with the growth marketing team.
**Responsibilities:
**●        Design and produce digital assets for shop.massappeal.com, email campaigns, and paid advertising across Meta and TikTok
●        Monitor the Mass Appeal storefront on an ongoing basis to ensure consistency of imagery, formatting, and overall visual presentation, flagging and correcting issues as they arise
●        Execute rapid content production cycles, with the ability to turn around multiple assets quickly in response to campaign needs and product drops
●        Build and test ad creative variations — UGC-style formats, hooks, motion graphics, and static — to support iterative paid media testing
●        Develop and maintain visual consistency across operational brand communications including product pages, email templates, and promotional materials
●        Support the creative team on product launch assets and seasonal campaigns
●        Collaborate with the growth marketing team to understand performance data and translate insights into creative adjustments
**Qualifications:
**●        3–5 years of experience in digital design, with a portfolio that demonstrates strong work across social, email, and paid advertising
●        Fluency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and Figma
●        Demonstrated ability to produce high volumes of content without sacrificing quality
●        Expertise in what performs on Meta and TikTok — formats, aspect ratios, UGC conventions, hook structures
●        Strong understanding of e-commerce design needs including product photography framing, email layout, and conversion-oriented creative
●        Ability to work independently and manage multiple concurrent deliverables
●        Deep connection to Hip Hop culture is a plus

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