THE JOB - Media and Creator Manager
In this role you will focus on supporting & collaborating with the Vice President of Marketing and Sponsorship Department at Live Nation Urban to build culturally and culturally impactful media campaigns consisting of digital, traditional, and creator campaigns.
WHAT THIS ROLE WILL DO
• Curate culturally relevant creators for inclusion in creator campaigns
• Utilize proprietary software to curate, negotiate, execute, and report on content creator campaigns
• Collaborate with marketing team and the sponsorship team to develop media plans
• Develop and optimize end-to-end media proposals across on/offline channels to maximize campaign impact
• Work cross-functionally with internal teams, agency partners, and clients to establish media goals, objectives, and strategies for media and creator campaigns
• Monitor campaign performance daily, delivering actionable insights, reporting, and post-campaign recaps for key stakeholders
• Build and maintain performance dashboards to track reach, engagement, and conversion metrics
• Lead media plan development and client presentations
WHAT THIS PERSON WILL BRING
• 1-3 Years of media planning experience at a brand or in an agency setting
• Creative thinker and problem solver
• Experience working with content creators
• Experience managing media and creator campaigns end-to-end
• Excellent verbal, written, and interpersonal communication skills
• A strong sense of teamwork and ability to execute programs
• Extremely organized and able to utilize project management software (Asana, Monday.com, etc.)