Purpose of Role

Product Marketing owns the upstream portion of a product’s journey to market by leading the positioning of the product and the development of a go-to-market strategy to ensure the product is set up for success. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market.

Key Accountabilities Include

• Executes category product marketing activities and assigned tasks in support of Category and IMG strategic objectives.
• Ensures relevant data reports are gathered/pulled and insights are offered in line with marketing expectations.
• Effectively communicates the functions and feature of products within assigned area of responsibility to Marketing, Sales, and Customer Service teams (and other relevant internal stakeholders) in support of product education objectives.
• Supports the development of product Go-To-Market strategies for assigned products and/or categories to create customer demand and preference for Yamaha products.
• Ensures the expenses for assigned product categories are aligned with the marketing budget guidelines.
** Primary Responsibilities Include**

• Communicates marketing activities, plan updates, and completions to stakeholders.
• Assists in gathering research including competitive product activity, market trends, and innovative technologies and assists in interpreting and applying to current and future projects.
• Creates and analyzes detailed reports on product performance metrics such as sales volume and profit margins.
• Interfaces with cross-functional groups in ensures an appropriate level of product knowledge is transferred to other functions in order to facilitate the support, training, or education needs of our products.
• Attends identified trade shows and assists in the execution of booth preparation, customer / consumer presentations, and lead generation or customer acquisition.
** Core Functional Competencies **

• **Customer Insights: **Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions.
• **Marketing Strategy Development: **Select a course of action to achieve marketing goals.
• **Technical Product Acumen: **Demonstrate in-depth knowledge of Yamaha's products and services.
• **Product Marketing: **Determine how to bring a product to market. This includes deciding the product's positioning, its customer value proposition (CVP), ensuring salespeople and customers understand it, and monitoring its health and product life cycle in market.
• **Project Management – Account Services: Plan, organize, and manage tasks and resources to bring about successful completion of a specific project.
** Core Behavioral Competencies

• Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
• Customer Focus
• Decision Quality
• Plans and Aligns
• Collaborates
• Self-Development
• Situational Adaptability
Qualifications

Ideal

• Experience using qualitative and quantitative data to derive customer and/or business insights.
• Proficient in Microsoft Office with advanced PowerPoint and Excel skills.
• In-depth knowledge of guitars and accompanying products
** Preferred**

• Experience with research & development/product development within a consumer products organization
• Experience supporting the development of effective go-to-market plans and execution with top consumer brands.
• Experience translating product specifications into end-user features and benefits.
• Experience working within a cross-functional, matrixed environment.