Music is no longer just a layer in marketing, it’s a growth engine. The right partnership can break a song, elevate a brand, and create long-tail value for creators and rights holders. We’re looking for someone who can see around corners, open doors and build a creator-focused partnership machine that becomes an industry benchmark.

How You'll CREATE:

Build and Lead a Creator & Influencer Partnership Engine

• Develop and execute the vision and commercial strategy for our music across the creator/influencer ecosystem.
• Create a repeatable playbook for scaling creator-led partnerships: how we source, package, sell, execute, and renew.
• Identify platform shifts, audience behaviors, and cultural signals early, and translate them into business opportunities.
​Originate High-Level Commercial Relationships

• Leverage an established personal network across creator studios, top influencers, social-first agencies, and brand marketing leaders to drive immediate partnership momentum.
• Position our catalog, songwriter community, and creative teams as strategic partners, not just a licensing solution.
Drive Revenue Through Brand Partnerships & Music-Led Campaigns

• Build new revenue streams through creator-first concepts, bespoke music programs, branded content frameworks, and integrated campaigns.
• Partner with internal stakeholders to structure, negotiate, and close deals (including rights, usage, term, territory, approvals, and renewals).
• Ensure partnerships are executed with excellence: delivering impact for brands while protecting and elevating our creators.
Collaborate Across a World-Class Music Organization

• Work seamlessly across sync, licensing, creative, A&R, legal, finance, and operations to align brand/agency needs with our catalog and capabilities.
• Serve as the internal voice of the creator economy, bringing sharp insight on what drives growth, discovery, and conversion in social marketing.
Bring Your VIBE:

Essential Experience & Network

• A proven, active network across creator studios, influencer ecosystems, social-first agencies, brands, and major advertising agencies.
• Demonstrated ability to originate and close partnerships with senior decision-makers (brand and agency side).
Commercial & Rights Fluency

• Understanding of music publishing, licensing, brand partnerships, creator programs, rights structures, or adjacent fields.
• Skilled in designing partnership value propositions that align with marketing objectives and deliver measurable outcomes.
Leadership Traits We’re Looking For

• Innovator + builder: you thrive in ambiguity and can create structure where none exists.
• Credible operator: you can run a pipeline, forecast accurately, and consistently close high-value deals.
• Cultural translator: you understand creators, community dynamics, and how trends become movements.
• High trust collaborator: you bring people along, align stakeholders quickly, and make teams stronger.
Bonus Points

• Experience building creator-led programs at scale (platform, studio, agency, label/publisher, or brand-side).
• Strong relationships with senior platform partners and emerging social ecosystems.
• A track record of shaping campaigns that break through culturally, not just perform on paper.