Reporting to the Head of Domestic Marketing, this role is to manage all aspects of releases from Universal Music Malaysia and sub labels. The label manager serves as a lead strategist and communication link between artists, artist partners, label partners, distributors and internal departments; executing marketing strategies, roadmaps and initiatives for domestic projects.

About this role

• Lead domestic marketing campaigns/projects that align with consumption and positioning targets in the market
• Plan, organize and execute artist/product marketing campaigns and ensure long-term positioning objectives consistently align with the overarching objectives set forth by the repertoire owner
• Design high impact marketing timelines for product releases and artist marketing campaigns
• Manage marketing budgets and ensure alignment with each project’s P&L
• Oversee the domestic release schedule process and ensure that all aspects of it are properly managed and scheduled in a timely manner
• Ensure timely delivery of release assets from external partners, and internal delivery into digital, physical & video supply chains, such that marketing timelines are met
• Effectively communicate and manage relationships with artists, managers, partners, media and the music community
• Social media management across multiple artists, paid/ organic
• Work with digital marketing team to deliver bespoke marketing campaigns/ CRM activation
• Project manage new release campaigns for a wide variety of repertoire
• Research and understand the performance of a project and its effectiveness
• Compile releases, promo & marketing updates and distribute as necessary to stakeholders
• Work with brand partnerships / new business team to seek and secure new business opportunities
Desirable Traits:

• Has a great passion for music and knowledge of music across genres
• Previous experience in music label/media/ agency is ideal
• Excellent communication and numeric skills
• A multi-tasker with a high attention to detail
• Understanding of traditional and digital media
• Good tech skills – must be proficient in Microsoft Excel, Outlook, Word & Powerpoint/Canva
• A good team player with a collaborative spirit
• Positive, enthusiastic, can-do attitude
• Demonstrates adaptability and the ability to establish and maintain effective relationships.