The Manager, Lifecycle Marketing is a strategic and operational customer relationship marketing (CRM) leader responsible for the creation and implementation of best-in-class digital marketing initiatives. This role requires expertise in CRM, including email and SMS marketing, as well as proficiency within Salesforce Marketing Cloud.

The Manager, Lifecycle Marketing will develop and implement customer lifecycle marketing, retention, and loyalty efforts with the objective of driving engagement, retention, and revenue for Sphere. This individual will create and refine direct marketing campaigns that leverage customer data through a mix of targeted, triggered, and lead generation initiatives.

What will you do?

• Own end-to-end creation, deployment, and optimization of email and SMS campaigns across multiple brands, including campaign strategy, roadmaps, content calendars, trafficking creative, QA, and A/B testing.
• Lead audience segmentation strategy leveraging Sphere’s CRM database (Salesforce Marketing Cloud) to deliver highly targeted, personalized communications that drive engagement, conversions, and incremental revenue (upsells, animations, new templates).
• Collaborate with internal stakeholders, Marketing teams, and external agency partners to plan holistic campaigns that support ticket sales and ancillary marketing initiatives; coordinate weekly/monthly calendars and adjust as needed to align with business trends.
• Assist in the management of all Salesforce Marketing Cloud activities (Journey Builder, email functionality, SMS, data feeds, data warehouse connections).
• Partner with Data & Analytics teams to execute technical projects, define campaign KPIs, and leverage customer data insights to improve lifecycle marketing performance.
• Monitor, analyze, and report on campaign performance against business objectives; communicate results, best practices, and learnings to stakeholders with a focus on actionable insights and optimization opportunities.
• Maintain business and technical documentation around marketing processes and campaigns.
• Identify various tools and tactics to help grow incremental revenue from customers – including but not limited to upsells, animations, new templates
• Collaborate with internal and external stakeholders to develop and optimize content
What do you need to succeed?

• 5+ years of lifecycle marketing experience across areas including email, CRM, loyalty/rewards, SMS, push, customer segmentation, data visualization, and promotions in a direct-to-consumer environment.
• Prior experience with Salesforce Marketing Cloud, HTML, SQL, CSS, XML and AMPScript is required.
• Proficiency in Salesforce Marketing Cloud: including Automation Studio, Email Studio, Journey Builder, Mobile Connect, and Personalization.
• Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives.
• Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimizations.
• Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact.
• Good time-management skills.
• BA degree or higher; Digital Marketing certifications desired.