Sony Music Entertainment Malaysia is looking for a driven and culturally plugged-in Assistant Manager, A&R and Brand Partnership to support both A&R (Artists & Repertoire) and Brand Partnerships / New Business functions. This hybrid role is ideal for someone passionate about music and pop culture, with a strong interest in both artist discovery and development as well as working with brands and commercial partners.

What you'll do:

A&R Support & Artist Development

• Scout and identify emerging artists, producers, and songwriters across Malaysia and the region.
• Support the A&R process including demo evaluations, research, and artist pitching.
• Assist in coordinating recording sessions, releases, and content development.
• Work closely with artists and managers to support ongoing development and project execution.
• Track music trends and cultural movements to identify opportunities.
Brand Partnerships & New Business Support

• Assist in identifying potential brand partners aligned with Sony Music artists and IP.
• Support the development of partnership pitches, proposals, and presentations.
• Coordinate campaign execution for brand collaborations and content partnerships.
• Help manage relationships with brands, agencies, and external partners.
• Track and report on partnership performance and outcomes.
Project Coordination & Execution

• Work cross-functionally with Marketing, Digital, Commercial, and Legal teams.
• Manage timelines and deliverables for artist releases and brand campaigns.
• Ensure smooth execution of projects from concept to delivery.
Market & Data Insights

• Monitor streaming performance, social engagement, and market trends.
• Provide insights to support A&R and partnership strategies.
• Conduct research on brands, competitors, and emerging platforms.

Who you are:

Qualifications & Experience

• 2–5 years of experience in music, entertainment, marketing, or related industries.
• Strong passion for music, artists, and youth culture.
• Exposure to brand partnerships or marketing is an advantage.
• Understanding of digital platforms such as Spotify, TikTok, and YouTube.
• Strong organizational and communication skills.
Key Competencies

• Cultural awareness and trend sensitivity
• Execution excellence and attention to detail
• Collaboration and teamwork
• Commercial curiosity
• Proactive and resourceful mindset
Success Metrics

• Quality of A&R scouting inputs
• Effective support in artist project delivery
• Contribution to brand partnership success
• Timely execution of projects
• Strength of stakeholder relationships