Category: Artist/Label Services

Position Overview
The Viral Marketing & Data Analyst will play a central role in shaping data-driven decision-making across the management and records divisions.
This digitally native individual will be responsible for having their finger on the pulse of the digital landscape, and transforming complex datasets into actionable insights, helping the team better understand artist performance, audience behavior, and emerging music trends. This role requires both analytical rigor and cultural awareness—someone who can connect the numbers to what’s actually happening in music, fan engagement, and digital platforms.
We’re seeking a digitally native analyst to also lead in-house paid and social campaigns with a focus on emerging platforms, viral tactics, and evolving discovery behaviors. This role offers hands-on experience across large-scale activations while helping build the systems that move ideas from concept to execution quickly.
You’ll collaborate cross-functionally to test, iterate, and scale modern marketing approaches—blending creativity, analytics, and cultural insight to shape how music is discovered and amplified. We’re looking for someone deeply tapped into culture, curious about technology, and motivated to push music marketing forward.
Key Responsibilities
What You’ll Do
Lead Digital Campaigns
• Execute viral, UGC-driven, platform-native campaigns to drive discovery and growth
• Test and deploy new strategies, formats, and distribution tactics
• Track and manage creator/account databases across niches
• Monitor performance, run structured tests, and optimize using analytics and MROI
• Identify emerging trends and translate them into live campaigns
• Support central digital activations as testing grounds for innovation
• Partner with digital, paid media, analytics, and artist teams
• Build lightweight workflows to streamline execution and tracking
• Leverage AI tools for creative development, testing, and optimization
Performance Analytics & Reporting
• Track and report on daily streaming performance (U.S. and global), including platform-specific insights (Spotify, Apple Music, YouTube, etc.)
• Monitor and analyze social media growth, engagement trends, and content performance across platforms
• Build and maintain recurring dashboards and reports for internal stakeholders
Music & Release Analysis
• Analyze new music releases, identifying early signals of traction, virality, and audience resonance
• Evaluate “teasing” strategies and pre-release tactics, and develop trend & official sound reports to inform rollout optimization
• Support artist teams with performance insights pre- and post-release
Insights & Strategy
• Translate data into clear, actionable recommendations for artist teams, management, and senior leadership
• Identify trends across artists, genres, and platforms to inform broader company strategy
• Develop predictive metrics and forecasting models to support release planning and growth initiatives
A&R Research & Market Intelligence
• Conduct deep-dive research on artists, competitors, and emerging talent
• Analyze industry trends, platform algorithm shifts, and consumption patterns
• Support brand partnership and marketing teams with audience and performance insights
Data Infrastructure & Tools
• Query and manipulate large datasets to uncover insights (streaming, social, audience data)
• Partner cross-functionally to improve data tracking, organization, and accessibility
• Continuously refine reporting frameworks to enhance clarity and usability
What You Bring
• 2–7 years of experience in data analytics, preferably within music, entertainment, media, or digital platforms
• Advanced proficiency in Excel (pivot tables, modeling, data analysis)
• Experience with SQL and at least one visualization tool (Tableau, Looker, Power BI, Alteryx, etc.)
• Experience working with music data platforms (Luminate, Spotify for Artists, Apple Music for Artists, Chartmetric, etc.)
• Strong understanding of streaming platforms, social media analytics, and digital music ecosystems
• Ability to synthesize complex data into clear, compelling insights and recommendations
• Strong attention to detail with the ability to manage multiple projects simultaneously
• Familiarity with predictive modeling or forecasting techniques
• Passion for music, artist development, and digital culture
• Experience running paid and/or social campaigns (in-house or agency)
• Strong understanding of music discovery and platform dynamics
• Fluency in TikTok, Instagram, YouTube, Discord, and emerging platforms
• Experience with UGC, creators, or page-based distribution
• Ability to manage campaign logistics, databases, and performance tracking
• B lend of creative instinct and hands-on execution