Salary: USD 125000.00 - 150000.00 annually

Category: Experiential/Brand Partnerships

Company Overview
All Things Go is an independent music festival and media platform known for thoughtfully curated lineups, a deeply engaged fan community, and a distinct point of view across music, culture, and discovery.
With major festivals in Washington, D.C., New York City, and Toronto, All Things Go is expanding its sponsorship and brand partnerships business across multiple markets.
We are looking for a commercially driven Vice President, Sponsorship Sales to help:
• Drive partnership revenue across the ATG festival portfolio
• Develop new brand and agency relationships
• Build culturally relevant sponsorship programs across multiple markets
Why ATG
All Things Go has built one of the most distinctive festival platforms in music, with:
• A deeply engaged audience
• An expanding multi-market footprint
• Growing demand from brands looking to show up credibly in culture
This role gives a proven sponsorship seller the opportunity to help shape a growing partnerships business while selling across multiple festival markets and partnership formats.
This is not a maintenance role. We are looking for a builder-seller: someone who can open new categories, create urgency with brands and agencies, expand existing partnerships, and help shape how ATG goes to market as a sponsorship platform.
The Role
The Vice President, Sponsorship Sales will be responsible for driving sponsorship revenue across All Things Go’s festival portfolio, including Washington, D.C., New York City, Toronto, and future expansion markets.
This person will:
• Own an individual revenue target
• Manage an active sales pipeline
• Lead deals from prospecting through proposal, negotiation, and contract execution
Success in this role requires experience selling integrated sponsorships, brand partnerships, or experiential programs across live entertainment, music, festivals, cultural platforms, or adjacent experiential marketing-driven businesses.
Media-only sales experience, without meaningful integrated sponsorship or experiential partnership work, is unlikely to translate to this role.
The right candidate should already understand how sponsorship budgets move, including:
• Who controls them
• How brands evaluate cultural partnerships
• How agencies influence decisions
• What it takes to move a deal from interest to signed contract
The role reports to the Head of Brand Partnerships and will collaborate closely with sponsorship activation, marketing, production, creative, and leadership teams to ensure partnership ideas are commercially compelling, on-brand, and operationally executable.
What You’ll Be Selling
You will sell integrated partnerships across ATG’s festival portfolio, including:
• Presenting sponsorships
• Category ownership
• Onsite activations
• Branded fan experiences
• VIP and hospitality integrations
• Content and social extensions
• Creator and community programming
• Multi-market packages
A major part of the role is helping brands understand why ATG’s audience is valuable: culturally influential, highly engaged, discovery-oriented, and difficult to reach authentically through traditional media.
The right candidate should be comfortable selling without relying solely on inbound demand, warm introductions, or pre-packaged inventory.
What You’ll Do
Drive Sponsorship Revenue
• Own an individual revenue target tied to All Things Go’s annual sponsorship growth goals.
• Build and manage a high-quality pipeline of brand and agency prospects across priority categories.
• Develop new business relationships with brands, agencies, experiential partners, and strategic category leads.
• Lead the full sales process from prospecting and outreach through proposal development, negotiation, and contract execution.
• Accurately forecast revenue opportunities and maintain disciplined pipeline reporting.
• Identify renewal, upsell, and multi-market expansion opportunities where applicable.
Develop Strategic Brand Partnerships
• Create custom partnership concepts aligned with brand objectives, ATG’s audience, and the live festival experience.
• Build integrated sponsorship packages across onsite, experiential, content, digital, hospitality, community, and multi-market opportunities.
• Identify new partnership categories, sponsorship models, and commercial opportunities as the ATG platform grows.
• Position ATG competitively within the broader music, festival, live entertainment, media, and cultural partnership landscape.
Collaborate Across the Business
• Partner with sponsorship activation, marketing, production, creative, and leadership teams throughout the sales process.
• Ensure sold programs are creatively strong, operationally realistic, and aligned with festival infrastructure and production realities.
• Support smooth handoff from sale to execution, including clear documentation of commitments, deliverables, timelines, and partner expectations.
• Contribute to improved sponsorship materials, category strategy, and go-to-market planning.
What You Bring
• 7+ years of experience in sponsorship sales, brand partnerships, or integrated sales across live entertainment, music, festivals, cultural platforms, or experiential marketing.
• A proven track record of closing six- and seven-figure brand partnership or sponsorship deals.
• A directly relevant network of brand, agency, and experiential marketing relationships.
• Strong understanding of integrated sponsorships, onsite activations, hospitality, content extensions, and multi-channel partnership programs.
• Ability to develop custom proposals and translate brand objectives into executable partnership concepts.
• Strong commercial instincts, negotiation skills, and pipeline discipline.
• Comfort operating in an entrepreneurial, fast-moving company where strategy and execution both matter.
• Experience collaborating with marketing, production, creative, and activation teams.
• Strong communication, relationship-building, and internal collaboration skills.
You May Not Be Right for This Role If
• You are primarily an account manager or activation lead rather than a new business seller.
• Your experience is mostly inbound, renewal-based, or focused on servicing existing partners.
• You have sold media but have limited experience with sponsorship, experiential, or integrated brand partnerships.
• You need a fully built sales infrastructure, fixed inventory, or a large internal support team to be successful.
• You are not comfortable prospecting, opening doors, and creating demand in the market.
Success Looks Like
• Achievement of individual sponsorship revenue targets.
• Development of a healthy, high-quality pipeline across priority categories.
• New brand and agency relationships converted into revenue.
• Growth of multi-market sponsorship opportunities across ATG festivals.
• Strong renewal, upsell, and expansion performance where applicable.
• Creative, high-quality partnership concepts that strengthen the ATG brand and fan experience.
• Smooth collaboration with internal teams from sale through execution.
Location & Travel
This role is based in New York City and reports into All Things Go’s NYC office. Candidates should be based in the New York area or willing to relocate.
This is a hybrid role with in-office collaboration three days per week, plus travel during festival production periods, partner meetings, and key industry events.
Compensation
The base salary range for this role is $125,000–$150,000, plus a meaningful performance-based commission opportunity tied to individual sponsorship revenue.
This is a revenue-generating sales role with upside for exceeding targets, opening new categories, and closing multi-market sponsorship deals.
Final compensation will be based on experience, network, and demonstrated sales track record.