Posted on February 11, 2026
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Universal Music Group

Specialist, Fan Experiences and Partnerships

Full time

Onsite • Santa Monica, CA, USA

USD 45000.00 - 85000.00

Salary: USD 45000.00 - 85000.00 annually

Category: Artist/Label Services

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How we LEAD:
°1824 is UMG’s in-house creative solutions team focused on the connection of artists and brands directly to fans through storytelling and experiences. Our offerings include content creation, ideation, PR, creator partnerships, experiences, and social strategy.
°1824 is seeking a full-time Strategic Partnerships Specialist to support the day-to-day project management for UMG artists, labels, and central business units. Candidate will be responsible for building and maintaining a large database of LA-based lifestyle partners, that influence culture, to source unique collaborative opportunities for our artists. Candidate will support our student staff in coordinating and executing a high-volume of local fan events and experiences on and off campuses across the country. Candidate must be creative, timely with deadlines and comfortable in a fast-paced work environment. Candidate must also possess excellent communication skills and be able to lead meetings and present marketing plans to our label and artist partners.
How You'll CREATE:
• Handle all logistics for LA-based fan events and experiences coordinated by the °1824, venue scouting, vendor negotiation, staffing, event management, budget etc.
• Ideate, write, and pitch marketing plans for artists across all UMG Labels 
• Mentor, train, and coordinate projects with the °1824 part-time strategic partnership student representatives (25 nationwide)
• Oversee data capture strategy & recaps for all experiential events nationwide
• Support the NY Strategic Partnerships team with focus group and marketing strategy sessions with label partners, artist management and part-time staff
• Review, organize, and/or log event footage into asset management system (Sony Ci)
• Address feedback to meet label and artist needs
• Actively participate in team meetings, discussions, and planning
Bring Your VIBE:
Skills/Abilities:
• Proficient in Microsoft Office Suite
• Experience with on-site event management (music or entertainment event experience preferred)
• Experience with high-volume project management and team leadership
• Highly creative and collaborative with excellent communication skills
• Experience with client/partner acquisition and retention
• Knowledge of regional music culture and marketing artists at a local level
Experience:
• 2+ years at an agency or similar setting, entertainment industry experience preferred.
Education:
• Bachelor’s Degree preferred.
Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category: Commercial Services
Salary Range: $45,000 – $85,000
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

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