Salary: USD 85000.00 - 100000.00 annually

Category: Venues/Promoters/Festivals

Company Overview
All Things Go is an independent music festival and media platform dedicated to celebrating culture, community, and music discovery. Since launching in Washington, DC, All Things Go has grown into one of the most distinctive and culturally significant festival brands in North America, known for thoughtfully curated lineups, a highly engaged fan community, and meaningful brand partnerships.
Today, All Things Go produces three major festivals across Washington, DC, New York City, and Toronto, bringing together some of the most exciting artists in music alongside best-in-class brand activations and fan experiences. As All Things Go continues to scale its festival platform, the company is building a best-in-class brand partnerships program designed to deliver innovative activations and long-term strategic relationships with leading brands.
Why This Role Is Exciting
This role offers the opportunity to shape how brand partnerships come to life across the fastest-growing music festival platform in North America.
The Senior Manager, Brand Partnerships & Sponsorship Activations will play a central role in bringing partnerships to life across three major festival markets, working directly with leading brands, agencies, artists, and production teams to create memorable experiences for fans.
Because the team is lean and collaborative, this position offers meaningful ownership and visibility across the organization. The person in this role will help define how All Things Go delivers sponsorship experiences, builds long-term brand relationships, and evolves its partnership offerings as the festival platform grows.
Role Overview
The Senior Manager, Brand Partnerships & Sponsorship Activations leads post-sale brand partnership management and activation across All Things Go’s three festivals (NYC, DC, Toronto) while also supporting year-round partnership growth and integrated sponsorship sales efforts.
This role owns the lifecycle of confirmed brand partnerships — from contract signature through festival execution (including onsite management) and post-event reporting. Serving as the primary contact for brand partners and their agencies, this position ensures sponsorship deliverables are clearly planned, well-coordinated, and executed to a high standard across markets.
Beyond execution, this role also contributes to partnership growth. Working closely with the Brand Partnerships sales leads, this person supports year-round prospect research, proposal development, partnership ideation. This role will play a key role in driving partner retention and renewal readiness by identifying expansion opportunities, supporting renewal negotiations, and helping grow long-term partnership revenue.
Working cross-functionally with production, marketing, venue teams, and external partners, this role translates partnership agreements into actionable execution plans while helping ensure All Things Go continues to grow its brand partnerships program in thoughtful and strategic ways. The Senior Manager will work closely with All Things Go’s Brand Partnerships leadership and sales team while collaborating with production, marketing, and venue teams across all festival markets.
Location
This role is based in New York City and will report to the All Things Go NYC office. Candidates should be located in or willing to relocate to the New York area.
This role will also involve travel to other All Things Go festival markets, particularly during festival production periods.
Core Responsibilities
Sponsorship Account Management & Partner Relations
Own the post-sale sponsorship lifecycle across All Things Go festivals.
Responsibilities include:
• Managing sponsor onboarding and contract handoff following deal close
• Serving as the primary day-to-day contact for brand partners and agencies
• Leading sponsor communications, timelines, and expectation management
• Translating sponsorship agreements into activation plans and internal workstreams
• Coordinating internal teams to ensure all contractual deliverables are executed
• Managing sponsorship advancement, including activation planning, assets, and approvals
• Coordinating activations with production teams, venue partners, and vendors
• Supporting invoicing coordination and payment tracking with finance teams
• Managing sponsor presence onsite and troubleshooting execution issues as needed
• Overseeing post-festival reconciliation, including partner production billbacks
This role ensures partners receive a high-touch experience while maintaining strong internal organization and execution discipline.
Cross-Functional Partnership Execution
Serve as the central bridge between sponsors and festival teams.
Responsibilities include:
• Acting as the internal source of truth for sponsorship commitments, timelines, and approvals
• Maintaining clear documentation of deliverables, activation plans, venue guardrails, and partner requirements
• Communicating partner needs and updates across internal teams and external partners
• Maintaining a consistent cadence of communication with production teams to ensure sponsorship delivery remains on track and on budget
• Identifying potential execution challenges early and resolving them proactively
• Ensuring activations align with site plans, infrastructure, and operational feasibility
Sponsorship Reporting, Recaps & Renewals
Lead post-festival reporting and support long-term partner relationships.
Responsibilities include:
• Developing sponsor recap decks following each festival
• Tracking partnership performance metrics and documenting activation outcomes
• Establishing processes to ensure meaningful partnership metrics are captured during execution
• Leading recap and renewal conversations alongside Brand Partnerships sales leads
• Identifying renewal, upsell, and expansion opportunities with existing partners based on campaign performance and brand objectives
• Providing insights that inform future sponsorship offerings and partnership strategy
Integrated Marketing & Sales Support
Support the Brand Partnerships team during key sales periods.
Responsibilities include:
• Conducting prospect research and supporting strategic targeting for new partnerships
• Assisting with outbound prospecting and lead development as needed
• Developing custom partnership proposals and pitch materials
• Creating sponsorship concepts and integrated marketing thought starters
• Supporting partnership packaging and ideation aligned with brand objectives
• Supporting the development of integrated partnership proposals that align brand objectives with festival opportunities
• Participating in select sales conversations to provide execution insight and feasibility guidance
• Contributing to revenue growth by identifying new partnership opportunities and helping move prospects through the sales pipeline
Sponsorship Strategy & Pre-Sale Alignment
Collaborate with internal teams to ensure partnership concepts are structured for successful execution.
Responsibilities include:
• Advising on feasibility and execution considerations before deals are finalized
• Identifying operational challenges or cost implications within proposed partnerships
• Helping refine sponsorship offerings to improve scalability across festivals
• Collaborating with Brand Partnerships leads to shape partnership offerings that are both creatively compelling and commercially scalable
• Ensuring internal alignment on expectations and deliverables prior to contract signature
Who You Are
You are an experienced partnership manager and activation leader who thrives at the intersection of brand relationships, live event execution, and integrated marketing strategy.
You are comfortable owning partnerships end-to-end, managing multiple stakeholders, and serving as the internal and external lead for brand activations in complex live event environments.
You also bring a partnership growth mindset, identifying opportunities to deepen relationships with existing partners while supporting the development of new brand partnerships.
You combine strong relationship management with operational discipline and the ability to translate big partnership ideas into successful on-the-ground experiences.
Ideal candidates bring:
• Minimum 4-7 years of experience in sponsorship activation, partnership management, or experiential marketing
• Experience working in live events, festivals, media, sports, or other experiential marketing environments
• A strong track record managing post-sale brand partnerships and sponsorship activations
• Experience supporting partnership sales efforts, including proposal development, pitch materials, or integrated partnership concepts
• Ability to identify renewal, upsell, or expansion opportunities with existing brand partners
• Exceptional organizational and project management skills
• Strong client-facing communication and relationship management experience
• Experience working cross-functionally with sales, production, marketing, and operational teams
• Comfort working in fast-paced live event environments, including onsite festival execution
• Strategic thinking and creative problem-solving abilities when developing partnership concepts or navigating execution challenges
Success Metrics
Success in this role will be measured by:
• Strong sponsor satisfaction and long-term partner relationships
• Seamless execution of sponsorship activations across festivals
• High partner retention and renewal readiness
• Clear internal coordination and reduced execution friction
• Timely delivery of sponsor recap materials and reporting
• Effective support of sponsorship sales efforts during off-season periods
• Contribution to partnership revenue growth through renewals, upsells, and support of new partnership development