Salary: USD 55000.00 - 65000.00 annually

Category: Marketing/PR/Social/Events

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Full Time - Remote - North America
Pizza Cake Digital is hiring a hands-on paid media operator who also makes the ads. About half your time is building and optimizing campaigns for our festival, concert and promoter clients. The other half is using AI tools to turn the footage and brand assets we already have into fast, on-brand paid ad creative. You will work directly with our Director of Marketing and our paid media lead.
Your goal is simple: sell tickets and drive sales at a profitable cost, and keep a steady supply of fresh creative so we can find winners and scale them.
About Us
First established in 2017 and later endowed with the best name ever, Pizza Cake Digital is a boutique marketing firm serving high quality clients across entertainment, media, tech, gaming and more.
As a boutique agency with a limited roster, we get up close and personal with our clients. Our team members are directly engaged in the business activities that really move the needle. Substance over fluff is always our motto. We constantly have a pulse on what's working and what's not working for our clients' goals, and proactively offer insights on how we can improve results together. This extra attention and care is what sets us apart and allows us to keep clients on retainer for years, not months.
What You'll Do
Paid media (about 50%)
• Build, launch and optimize Meta campaigns for festivals, concerts, tours and non-music clients as well, working from the strategy and plans set by the team.
• Run performance marketing, not reach. We measure by cost per purchase, ROAS and tickets sold, and we pull back or scale based on results.
• Deploy approved creative into campaigns using our ClickUp workflow, following our naming conventions and pre-launch checklist (pixel and events, UTMs, placements, copy variants, aspect ratios).
• Keep campaigns honest: check platform numbers against back-end ticket counts and Shopify or other store data, and flag anything that does not line up.
• Keep platform AI features and automatic enhancements off unless we have chosen to test them, and review every setting before launch.
• Work with pixels, conversion events and audiences so tracking is clean before money is spent.
• Support email and SMS campaigns on tools like Laylo and Klaviyo when needed.
Creative (about 50%)
• Use AI tools we provide to generate video and static ad assets from client footage, flyers and brand guidelines.
• Build reusable templates so that when a promoter sends raw clips, we can ship a set of on-brand ads within a day.
• Add paid-ad elements to existing assets, such as lineup text, urgency, offers and calls to action, so ads stop the scroll and win the click.
• Iterate quickly on creative variations to find winners, and work with our designers and editors when a human finish is needed.
• Protect quality. We use AI to speed up good work, not to ship obvious AI slop. Taste matters here.
Strategy and client work are expected to grow into the role. At the start, most client conversations are handled by our account managers, and you will focus on building and creating. After about 6 to 12 months, you will take on more strategy and client presentation as you prove out.
Apply If This Describes You
• You have 3+ years of hands-on paid social experience, ideally running ads for ticketed live events, concerts, festivals or nightlife.
• You are comfortable in Meta Ads Manager and care about the details: events, UTMs, placements and quality checks.
• You think about attribution beyond platform numbers and compare results against back-end sales.
• You have used AI to produce creative (ideation, image or video generation, compositing) and have a strong eye for what looks good and what looks cheap.
• You can turn raw footage and a brand guide into usable ad creative on a tight turnaround.
• You are extremely organized and detail oriented, and you hit deadlines.
• You communicate proactively and work well on a small, fast-paced team.
• You are available for a full-time schedule, with our core hours roughly 10 AM to 6 PM Pacific and flexibility around that. Expect closer to 50 hours a week while you ramp up.
Nice to have: experience with ClickUp, Laylo, Klaviyo or similar reporting tools, and a creative background such as photography, video or design.
How We Hire
• A screening call, then a Q&A with our leadership team.
• A call with the paid media team.
• A paid assessment
Working for Pizza Cake Means
• Working with clients across industries you have always wanted to be part of, like music, live entertainment, tech, e-commerce, gaming and more.
• Learning and developing under experienced leadership who have been there, seen it, and made it happen.
• Growing your skills, responsibilities, title and pay as the company grows. We plan to proactively promote and elevate our top performers as our business grows.
• Potentially being the first person on earth to bake an actual Pizza Cake.
Compensation and Perks
• $55,000 to $65,000 annual salary, starting at the lower end, with a performance-based raise at the 6 to 12 month mark
• Flexible Paid Time Off
• Health Insurance Coverage
• AI tool licenses or reimbursements (role dependent)
• Fully remote
• Annual team meetup
(Note: If Rostr's Apply button doesn't work, use this link here)