Salary: USD 80000.00 - 90000.00 annually

Category: Artist/Label Services

The Marketing Director/Product Manager will be a key strategic leader driving the creative vision, planning, and execution of marketing initiatives for their frontline roster of recording artists. This role blends artistry and analytics, combining a deep understanding of music culture with strategic acumen to develop and amplify Position Music’s artists on a global scale. The ideal candidate will bring a deep passion for music, a robust industry network, and a proven track record of building artist brands, expanding audiences, and driving meaningful engagement across digital and traditional platforms. The Marketing Director thrives in an entrepreneurial, fast-paced environment, and is equally comfortable crafting high-level marketing strategies and rolling up their sleeves to execute impactful campaigns. In this role, the Marketing Director will directly product manage several artists, overseeing every phase of their release cycles from strategy development to campaign execution. Additionally, they will be supported by a Digital Product Manager, ensuring best-in-class marketing and creative output across the roster. Collaboration will be central, as the Marketing Director will be expected to work closely with A&R, Creative, Publicity, Synch, and Digital teams to create cohesive, artist-driven campaigns that cut through culture and drive discovery. They bring both strategic vision and creative sensitivity, understanding how to tell compelling artist stories, leverage data-driven insights, and nurture long-term fan relationships. This is an opportunity to participate in shaping the expansion of an independent, artist-first company and play a pivotal role in the continued growth of Position Music’s dynamic and diverse roster.
Duties and Responsibilities:
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• Serve as the lead Product Manager and primary point of contact for several artists, owning all aspects of release strategy, planning, and execution to deliver impactful, audience-expanding results.
• Collaborate cross-functionally with internal and external stakeholders, including A&R, Digital, Creative Content, Press, Operations, Distribution, Synch, Royalties, and others to design and execute innovative, artist-specific campaigns that elevate both creative and commercial outcomes.
• Develop, manage, and optimize campaign budgets, strategically allocating resources to maximize ROI and overall marketing performance.
• Partner closely with Creative Content teams to conceptualize and execute the visual identity and storytelling behind each artist release, ensuring cohesive and compelling brand narratives.
• Cultivate and strengthen key industry relationships with artists, managers, booking agents, and partners to drive long-term growth, collaboration, and opportunity.
• Analyze and interpret marketing performance, fan engagement, and financial data to inform strategic decision-making, refine campaigns in real time, and identify new avenues for audience and revenue growth.
Qualifications, Skills and Education Requirements:
• Proven track record in developing and executing high-impact marketing campaigns for artists.
• Strong background in Digital Marketing, Paid Media strategy and content campaigns.
• Strong digital platform relationships with YouTube, TikTok, Meta, X (Twitter), etc.
• Data-driven mindset, comfortable with analytics tools, and experience in leveraging data for campaign optimization.
• Hardworking, entrepreneurial, and innovative thinker who can multitask across multiple projects and work under pressure within a team environment.
• Exceptional communicator with strong interpersonal skills, adept at building and nurturing relationships across all levels, both inside and outside the organization.
• Embody a service-oriented work ethic with a heavy emphasis on friendly, clear, and transparent communication skills to unify internal and external partners towards campaign objectives.
• Strong organizational skills with meticulous attention to detail.
• Hands-on executor who leads by example while also thinking strategically.
• Creative thinker with demonstrated strengths in both written and visual marketing.
• Familiarity with music analytics tools (Chartmetric, Luminate, etc.).
• Strong understanding of international music markets.
• Existing DSP relationships with Apple, Spotify, Amazon, etc.
Background Qualifications:​
• 5+ years of music industry marketing experience.
• Bachelor’s Degree in Marketing, PR, Communications, or related field preferred.
Compensation & Benefits:
• $80,000 – $90,000 + discretionary bonus.
Benefits:
• Robust medical/dental/vision offerings.
• PTO and Sick Leave policy.
• Employer contribution of 3% into 401(k), 100% vesting after 1 month in plan.
• Employer paid Short Term & Long-Term disability insurance.
• Hybrid work environment (Burbank currently in office 3 days per week).
• A fun and respectful community of people with a passion for music.