Category: Artist/Label Services

Core Responsibilities
DSP Strategy & Relationships
• Collaborate on DSP pitching strategy (divide and conquer model)
• Own and deepen relationships across key platforms (Spotify, Apple, Amazon, etc)
• Lead editorial strategy across priority campaigns
Data, Reporting & Optimization
• Oversee campaign analytics across all releases
• Identify trends and optimization opportunities
• Guide decisions on scaling and resource allocation
Campaign Strategy & Marketing Execution
• Work alongside marketing leadership to:
• Guide marketing spend allocation
• Shape campaign rollouts from pre-release through post-release
• Help build scalable frameworks across a high-volume release pipeline
Digital & Social Growth
• Lead strategy across:
• UGC and creator engagement
• Short-form content (TikTok, Reels, Shorts)
• Platform-native growth tactics
• Support artists and teams on:
• Content direction
• Posting strategy
• Growth optimization
Ecosystem Strategy & Special Projects
• Help connect opportunities across:
• Artist campaigns
• Live activations
• Brand partnerships
• Special project clients
• Identify and support revenue-generating opportunities across the ecosystem, including:
• Brand integrations
• Cross-client collaborations
• Platform and audience expansion initiatives
Brand Partnerships & Sponsorship Support
• Work alongside partnerships team to:
• Identify brand integration opportunities
• Shape campaign narratives for partners
• Align digital, DSP, and marketing strategy with sponsorship goals
• Support execution and amplification of branded campaigns
Frontline Presence & Industry Engagement
• Represent Track Two at key industry moments (MMW, ADE, Grammys, etc)
• Lead DSP-facing conversations and external relationships
• Act as a representative of the company and its clients