Category: Artist/Label Services

About GTD
Green Tea Distribution is a music distribution and artist development platform built by the team behind 3x Grammy-nominated label Mind of a Genius, home to artists including ZHU, THEY., Gallant, Mindchatter, and more.
We help independent artists distribute their music while providing the guidance, community, feedback, and career development tools needed to grow sustainable music careers.
The Role
We are looking for a Growth Marketing Manager to own artist acquisition across paid media, influencer partnerships, referral programs, and growth initiatives.
This is not a brand marketing role.
Your primary responsibility is generating qualified artist leads and booked discovery calls that convert into paying members.
You will work directly with the CEO and sales team to identify growth opportunities, launch campaigns, analyze performance, and continuously improve acquisition efficiency.
Responsibilities
• Manage and optimize Meta ad campaigns
• Coordinate creative production for ads, UGC, testimonials, and performance content
• Build and manage influencer and affiliate partnerships
• Develop referral and ambassador programs
• Improve lead quality, booked call volume, and conversion funnels
• Track and report key growth metrics weekly
• Launch and analyze A/B tests across campaigns and landing pages
• Work closely with sales to improve lead quality and show rates
• Identify new acquisition channels and growth opportunities
• Manage relationships with freelancers, agencies, and creators when needed
Success Metrics
You will be evaluated on:
• Qualified leads generated
• Cost per booked call
• Cost per acquisition (CAC)
• Discovery call show rates
• New member growth
• Return on ad spend
• Overall contribution to monthly recurring revenue growth
Requirements
• 3+ years of performance marketing or growth marketing experience
• Proven experience managing Meta ad campaigns
• Strong analytical and reporting skills
• Experience working with funnels, lead generation, and conversion optimization
• Ability to execute independently in a fast-moving startup environment
• Strong communication and project management skills
Bonus Points
• Experience in music, creator economy, or subscription businesses
• Experience running influencer marketing campaigns
• Experience managing affiliate programs
• Familiarity with HubSpot, Stripe, Meta Ads Manager, and CRM workflows
Compensation
Compensation will be based on experience and may include a combination of base salary and performance-based incentives tied directly to growth results.
How to Apply
Please include:
• A brief overview of your experience.
• Examples of campaigns you personally managed.
• The largest monthly ad budget you have directly overseen.
• A growth project you are most proud of and the measurable results achieved.
• Why you believe you are a strong fit for GTD.