Category: Venues/Promoters/Festivals

Whet Travel is looking for a Graphic Designer to help shape the visual identity of our growing portfolio of live experience brands, including Groove Cruise, Groove Effect, and Shattered Shores.
This role goes well beyond making event graphics. You will work across brand design, digital campaigns, social content, motion graphics, merchandise, artist collaborations, event signage, environmental graphics, and new creative concepts.
Merchandise is a major growth area for Whet, and we are looking for someone who thinks about merch as a real extension of the experience, not just another logo on a T-shirt. From limited drops and artist collaborations to event collections and products people actually want to wear after the event, this person will help us build a stronger merchandise business across our brands.
You will work closely with Marketing, Events, Partnerships, Merchandise, outside creatives, artists, and production vendors to turn ideas into strong creative work that feels specific to each Whet brand.
Qualifications
• 4+ years of professional graphic design experience, ideally within music, entertainment, events, fashion, streetwear, hospitality, or consumer brands
• Strong portfolio showing brand design, digital creative, merchandise, typography, and campaign work
• Advanced proficiency in Adobe Illustrator and Photoshop
• Experience with After Effects, Premiere, or similar motion design tools
• Strong understanding of typography, layout, composition, color, and visual systems
• Experience designing merchandise and preparing artwork for print, embroidery, screen printing, and other production methods
• Understanding of production-ready files, print specifications, and vendor handoff
• Ability to work across several different brands without making them all feel the same
• Strong communication, organization, and ability to manage multiple projects and deadlines
• Strong connection to music, live events, fashion, internet culture, and current creative trends
Responsibilities
• Create original creative across Groove Cruise, Groove Effect, Shattered Shores, Whet Travel, and future Whet brands
• Develop campaign graphics for announcements, lineups, launches, sales, partnerships, programming, and event communications
• Create social-first graphics and motion content for Instagram, TikTok, paid media, email, web, and other digital channels
• Create motion graphics, animated assets, video treatments, artist assets, and other content that brings campaigns to life
• Help develop and maintain distinct visual systems for each Whet brand
• Turn creative concepts, references, moodboards, and campaign concepts into finished creative
• Work with internal teams and outside creatives to develop larger campaign concepts and visual directions
• Design merchandise collections across apparel, headwear, accessories, specialty items, and event-specific products
• Create original merchandise graphics, illustrations, typography, patterns, iconography, and brand treatments
• Help identify merchandise concepts, collaborations, limited drops, and products that can grow merchandise into a larger revenue channel for Whet
• Work directly with artists, managers, licensors, and partners on collaborative merchandise when applicable
• Prepare production-ready merchandise artwork and technical files
• Work with printers, manufacturers, embroidery partners, and merchandise vendors to make sure final products match the creative intent
• Review samples, proofs, colors, materials, sizing, placement, and final production
• Support onboard and on-site visual needs including signage, environmental graphics, activations, screens, menus, credentials, maps, and other guest-facing creative
• Adapt creative across different formats without losing the original concept
• Maintain organized working files, templates, brand assets, and final artwork
• Stay current on music, design, fashion, merchandise, social content, and visual trends while creating work that feels original to Whet rather than copied from what everyone else is doing
What We Are Looking For
We want a designer who can move between worlds.
One day you may be developing a Shattered Shores merch collection. The next you may be animating a Groove Cruise lineup announcement, creating graphics for a Groove Effect event, developing an artist collaboration, or helping define the visual direction of an entirely new Whet experience.
You should care about the small details, but also understand the bigger goal: creating brands, products, and experiences people want to be part of.
Most importantly, we are looking for someone who has ideas. We do not want a designer who only waits for someone to tell them exactly what to make. We want someone who sees an opportunity and says, "We should make this."