Category: Artist Management

Red Light Management is hiring a Director of Digital Marketing Strategy to shape and run digital campaigns for a roster of artists. You'll turn release dates, tours and tentpole moments into full digital strategies, then make sure they get executed well.
You'll partner closely with each artist's Digital Manager, lead relationships with ad agencies, fan club companies and platform partners, and own content shoots from shot list to wrap. If you love music, think in campaigns and care about the numbers behind fan growth, this role is for you.
 DIGITAL MARKETING STRATEGY:
• Develop a Digital Strategy Plan for each artist around release dates and tentpole moments, with the Digital Manager, and get Head of Digital sign-off before it goes to artists and managers.
• Lead campaigns beyond organic social: digital ads, paid UGC influencer campaigns, email and SMS (including drip campaigns), IRL data capture, pixel setup, livestreams, digital listening parties, and contests and sweepstakes.
• Plan artist and fan club social activity leading into major announcements.
 PROJECT MANAGEMENT
• Project manage your assigned artists so Digital Managers have the info, content and assets they need, and gather feedback and approvals ahead of announce and release dates.
• Make sure planned social posts, email blasts and website updates go out on schedule.
• Own relationships with third-party digital agencies:
• Digital ad agencies: set ad strategy for music, tour and video releases, secure manager and artist approval, brief the agency, and keep the campaign on budget.
• Fan club companies: share timelines, and drive engagement initiatives that grow the database and its revenue.
• Run bi-monthly check-ins with Digital Managers and keep the RLM Nashville release timeline current.
• Step in as point of contact when a Digital Manager is out.
CONTENT PLANNING / SHOOTS
• Finalize shot lists and timelines for all RLM-managed short-form shoots.
• Book locations, or scout them with internal creative teams.
• Align artists, managers, photographers, videographers and Digital Managers on every detail, from timing to outfit changes.
• Set video release timelines with the Digital Manager and Director of YouTube / Video.
REPORTING & INSIGHTS:
• Track and report on ad campaigns, pre-saves, email and SMS growth, IRL data capture, influencer campaigns, fan club initiatives and lead generation.
• Turn results into insights that sharpen the next campaign.
DIGITAL/SOCIAL PARTNERS:
• Find and pitch opportunities for artists, music, tours and content with digital and social platforms.
• Prepare quarterly reports of artist wins and stats for partners, mainly Meta and TikTok.
• Deliver on partner opportunities alongside the artist, manager and Digital Manager.
• Onboard artists onto platforms such as Seated, Community, Set.Live and Propeller.
 QUALIFiCATIONS:
• 5+ years in digital marketing, ideally in music, entertainment or artist management.
• A track record of planning and running multi-channel campaigns around launches or releases.
• Hands-on experience with paid social, email and SMS platforms, pixels and fan data capture.
• Comfort managing agencies, budgets and approvals across many stakeholders.
• Strong project management: you keep timelines, assets and people aligned across several artists at once.
• Experience planning short-form content shoots.
• An analytical mindset, with the ability to turn campaign data into clear reports and next steps.
• Familiarity with Meta and TikTok partner teams and fan platforms such as Seated, Community, Set.Live or Propeller is a plus.