Salary: USD 65000.00 - 75000.00 annually

Category: Record Labels

Location: New York, NY / Los Angeles, CA
Type: Full Time 
Level: Junior to Mid-Level
Reports to: Head of Digital Marketing

About the Role
We’re looking for a Digital Marketing Social Strategist to join our team and help drive innovative digital campaigns for our artists. This role sits at the intersection of music, internet culture, and creator marketing - balancing influencer strategy, owned social execution, and digital production.
The ideal candidate understands how music and culture move online, can translate a song into a compelling digital moment, and thrives in a fast-paced, collaborative environment.
We’re looking for someone who is deeply fluent in internet, creator and influencer culture, especially as it relates to music, and brings a highly organized, detail-oriented approach with strong systems and follow-through. You’re a creative thinker who knows how to pitch and sell ideas in a way that feels natural, not spammy, and you’re comfortable managing multiple campaigns at once across different artists, timelines, and time zones. You’re a clear communicator across email, presentations, and team brainstorms, and you show up as reliable, proactive, and self-starting with a low-ego, collaborative mindset. Above all, you’re passionate about music and digital culture, with a sharp instinct for what actually connects with audiences.

Key Responsibilities
• Own influencer and creator campaign strategy and execution across platforms (TikTok, Instagram, YouTube Shorts, etc.), with a strong emphasis on song seeding and UGC growth
• Stay current on platform trends, algorithm shifts, and emerging creators relevant to our roster of artists 
• Build, manage, and maintain a network of creators across niche and mainstream audiences, fostering long-term relationships with creators, agencies, and brand partners
• Pitch songs and campaign ideas to artists and creators with clarity, creativity, and strong alignment to the artist’s voice and overall vision
• Track performance, engagement, and creator feedback in real time, using insights to iterate, optimize, and scale campaigns
• Manage and publish content across owned and operated social channels, ensuring brand voice, accuracy, and consistency while optimizing content natively for each platform
• Act as an output social specialist, refining posting strategies and leveraging trends, platform behavior, and cultural moments to inform creative execution
• Monitor and analyze KPIs across campaigns and social platforms, pulling and interpreting data to drive optimization and future strategy
• Assist in the planning, execution, and reporting of digital campaigns across social, web, and email
• Use Adobe Creative Suite to make light edits, resize/adapt creative, and prepare assets for digital campaigns
• Contribute to creative ideation, content strategy, partnerships, and audience growth initiatives
• Manage and publish content across owned and operated social channels (Instagram, TikTok, YouTube, etc.), ensuring brand voice, accuracy, and consistency
• Support digital production workflows: sourcing assets, trafficking creative, QA’ing deliverables, and coordinating with designers, videographers, and external vendors

Qualifications
• 2–5 years of experience in digital marketing, social media, influencer marketing, or project coordination (music/entertainment preferred)
• Demonstrated experience managing owned and operated social accounts for artists, brands, or organizations
• Strong understanding of social platforms, best practices, and emerging trends
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, CapCut)
• Experience supporting or executing digital campaigns across multiple channels
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Excellent communication and cross-functional collaboration skills

Benefits
• Competitive salary, benefits stipend will be offered, commensurate with the role and the final hire’s experience
• Depending on the job relevant knowledge, skills, abilities, experience, education and network of the final hire, the base salary is anticipated at an annual rate in the range of $65k - $75k
• Futures also offers unlimited PTO in addition to Company holidays and Winter Vacation closures