Category: Artist/Label Services

Mom + Pop Music is a leading independent record label with a presence in New York and Los Angeles. With a commitment to collaboration, transparency, and respect for artists' creative control, the label has grown to over 25 artists across multiple genres and a diverse team of employees.
The Digital Marketing Lead will be responsible for developing and driving digital strategy across the label's artist roster — turning release goals and artist vision into thoughtful, culturally relevant digital campaigns that build audiences, drive discovery, and create long-term artist growth. This role sits at the intersection of strategy, social, content, streaming, paid media, CRM, creators, and emerging platforms, working closely with Marketing, A&R, Creative, and artist management to ensure digital is a meaningful driver of each campaign.
The ideal candidate is deeply connected to music and internet culture, understands how audiences discover and engage with artists today, and can move seamlessly between high-level strategy and hands-on execution. This is a highly collaborative, creative, and detail-oriented role for someone who knows how to turn ideas into digital campaigns that actually move culture and results.
Job responsibilities:
• Develop comprehensive digital plans that connect artist vision, music, creative, audience insights, and commercial goals
• Serve as the primary digital marketing lead for assigned artists, partnering directly with artists and management to develop and execute digital campaigns
• Collaborate closely with internal departments to ensure digital strategy is integrated across the broader release campaign
• Develop and oversee social media strategy across TikTok, Instagram, YouTube, X, and emerging platforms, including content calendars, platform-specific strategy, and campaign concepts
• Execute fan acquisition and CRM strategies, including email, SMS, fan communities, broadcast channels, and other direct-to-fan initiatives
• Stay deeply informed on emerging platforms, digital marketing tools, creator trends, music discovery behaviors, and shifts in internet culture
**Please submit your resume and a short cover letter telling us about something that has caught your eye in the digital space, specifically as it relates to artists, music, and culture. **Feel free to use any of the prompts below to guide your response.
• What is a recent digital marketing campaign you loved? What did you think was particularly smart, creative, or effective about it?
• What artist or brand do you think is doing an especially strong job digitally right now? What are they doing that you think other artists could learn from?
• What’s something you’ve seen recently on TikTok, Instagram, YouTube, or another platform that made you stop scrolling? Why do you think it worked?
• If you were working on the digital campaign for an artist you love, what’s one idea you would want to try? Tell us about the artist and your thinking behind the idea.
There’s no right answer – we’re interested in your perspective, your taste, and what makes you excited about music and digital marketing.