About the Role

We are seeking a Marketing Director to lead the end-to-end marketing strategy and paid media

campaigns across a portfolio of 25,000-capacity festivals in London in 2027.

Key Responsibilities

Strategy & Leadership

– Develop and own the overarching marketing strategy across all festivals in the portfolio,

ensuring alignment with business objectives and commercial targets

– Manage and allocate the full marketing budget across events, channels, and agencies with

rigorous ROI accountability

Paid Media & Performance Marketing

– Lead the strategy and execution of all paid media campaigns across Meta, Google, TikTok,

Spotify, YouTube, programmatic, and OOH channels

– Set campaign KPIs, manage agency relationships, and ensure paid activity is optimised

toward ticket sales and cost-per-acquisition targets

– Oversee audience segmentation, lookalike modelling, and retargeting strategies to

maximise conversion at each stage of the funnel

– Ensure paid and organic strategies are integrated, with consistent messaging, creative, and

audience sequencing across channels

Campaign Planning & Execution

– Own the full campaign calendar across all festivals, from on-sale announcement through to

event weekend, ensuring timely delivery of all marketing milestones

– Brief and oversee the creative team and external agencies on all campaign assets —

digital, print, AV, and social — ensuring brand consistency and creative excellence

– Lead ticket sales campaigns in partnership with the box office and commercial teams,

identifying risk early and adjusting media investment accordingly

– Oversee PR and communications strategy, working with the PR Manager and external

agency to maximise editorial coverage and talent-led press moments

– Manage influencer and content creator partnerships, ensuring authentic audience reach

across key demographics

– Engaging artist mgmt. teams to devise creative content plans for launches on socials –

artist involvement is integral when launching big campaigns

Data, Insight & Reporting

– Work with the data and analytics function to develop audience insight, sales forecasting,

and post-campaign analysis

– Present regular performance updates to the leadership team, translating marketing data

into clear commercial narrative

– Use CRM and first-party data strategies to grow and retain the festival audience across the

portfolio

Manage external teams

– Manage the booking of media teams to capture content on the days and liaise with artist

management for content capture, sharing. Post editing promotional assets and collating B

Roll for future years.

– Manage any sponsors requirements, content posting and CRM inclusion, capture at the

events