Festival brand manager for Louder Entertainment Limited

About the Role

• Lead the branding and creative strategy campaigns across a portfolio of a multi day 25,000-capacity new festival in London

Key Responsibilities

– Develop and own the overarching branding strategy across the festival days.

– Manage and allocate the creative budget across events, channels, and agencies with rigorous accountability.

Campaign Planning & Execution

– Own the full creative campaign calendar across all days this new festival, from on-sale announcement through to event weekend, ensuring timely delivery of all marketing milestones.

– Brief and oversee the creative team and external agencies on all campaign assets — digital, print, AV, and social — ensuring brand consistency and creative excellence.

– Oversee PR and communications strategy, working with the PR Manager and external agency to maximise editorial coverage and talent-led press moments.

– Manage influencer and content creator partnerships, ensuring authentic audience reach across key demographics.

– Engage artist mgmt. teams to devise creative content plans for launches on socials – artist involvement is integral when launching big campaigns.

Social Media

–Lead with the social media agency to execute a strong dynamic campaign.

–Demonstrate thorough knowledge of key social media platforms relevant to electronic music events, specifically Meta (Facebook & Instagram) and TikTok.

–Stay up to date with platform trends, audience behaviours, and best practices to support the wider marketing team.

Manage external medial teams

– Manage the booking of media teams to capture content on the days and liaise with artist management for content capture, sharing. Post editing promotional assets and collating B Roll for future years.

–Manage any sponsors requirements, content posting and CRM inclusion, capture at the events.

Must have a good knowledge of electronic music genres (Drum & Bass to House)

Location: London / South East. Minimum of 3 days per week in the office (central London (Soho)) / & work from home role other days.

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