
Hype Lab
Social Media Specialist - Dance Music Specialist (Agency)
Full time
Hybrid • Hybrid (London, UK)
£33,000 - £40,000
Where it’s based: Hybrid – 2 days a week in our Old Street office (Weds & Thurs)
Salary: £35,000-£40,000
Reporting to: Strategic Account Director
Minimum Prior Relevant Role Experience: 2-3 years working in social media (agency, label or artist management preferred)
Who are we?
Hype Lab is a full-service social media agency specialising in music & culture.
Since 2016, we’ve helped artists, labels, brands and festivals build online communities through great storytelling and culture-first creative.
We believe great social isn’t about selling - it’s about creating a real connection between fan and “brand”.
The role
We’re looking for a passionate, detail-driven Social Media Specialist to help deliver best-in-class social content for some of the biggest names in UK and international music; with a speciality in dance, indie & alt-pop.
You’ll sit in a team, working day-to-day on a roster of clients, being supported by a senior social media specialist and strategic account director to com build and publish social content that really engages, fits your client’s brands and builds long-term growth.
If you want to flex your creativity and social media management skills, and ready to move from ‘posting’ to ‘owning’ multiple projects inside a fast-paced but collaborative team, this role is for you.
Your responsibilities
Build weekly content calendars for your assigned clients - curating (and sometimes creating) content, writing copy & scheduling
Write creative, engaging & on-brand captions that connect with your clients and their audiences
Flag cultural and platform trends and pitch new ideas
Take full strategic ownership some of your accounts including ideation, timeline planning, creative briefing and analysis with the help of the senior people within the team to coach & mentor your development in this area
Manage posting, tagging and community engagement across channels
Track performance & surface insights for weekly or monthly reports
Take ownership of accuracy & channel best practices - from formatting to tags to tone of voice
Support the Senior Social Specialists & Strategic Account Directors on client comms and feedback rounds
Who are you?
You'll flourish here if you:
You’re immersed in music culture - from artists & scenes to fan communities
You spend way too much time on social media, scrolling, saving & sharing your favourite content that inspires new ideas for you and the projects you work on
You’re organised and proactive - you deliver on time and on brief
You can juggle multiple accounts without dropping quality
You love curation & copywriting - and understand how to adapt this for each client
You’re collaborative, curious and keen to learn from strategists, creatives and senior social specialists
You’ve got a keen eye for detail and visual content consistency
You thrive in a fast, creative environment and love making cool sh*t happen
You want to really grow into a social media expert in music, with the goal to become a fantastic creative & strategist as well
You’re keeping up with how AI can be utilised to help improve your own workflows, systems & productivity whilst remaining human-driven with your creative
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So, what's in it for you?
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We nurture every single one of our employees, meaning this is a place for you to learn, develop and really mould your career.
Not only do we offer competitive industry salaries, but we also chuck in a load of extra benefits for our team too:
Hybrid setup: mostly remote, two in-office culture days weekly.
Opportunity to work across an unmatched roster of artists, events and music brands.
On top of 24 days annual leave:
The office is closed over the Christmas period for 1-2 weeks
Everyone gets their birthday off
We offer bi-monthly recharge days
We offer flexible working hours and most of our team
Regular team socials including summer & winter parties, monthly staff socials
Access to getting free tickets via our clients to festivals and other events.
If you like the sound of us and think you could be our newest senior social specialist, please reach out to nick@hype-lab.co.uk with your CV and tell us why you think you'd be a great addition to the team.
Looking for career advice?
Read our Music Industry Career Guide →