We are seeking a proactive and commercially-minded generalist B2B Marketing Manager to significantly contribute to our brand and business growth, particularly within North America. A key aspect of this position is to translate the global marketing strategy to work for North America and drive local market activation. Having a balanced focus on the US market and supporting broader global marketing efforts.

Job Summary:

• Create and tailor global B2B marketing and sales enablement materials specific for the region (e.g., case studies, product sheets, presentations, webinars) for use by sales and marketing teams in the region.
• Support the end-to-end strategy, development, and execution of global marketing campaigns to drive brand awareness and pipeline growth.
• Collaborate with the global marketing team to adapt global campaigns for local US needs, ensuring consistency and alignment across our brand
• Serve as a key member of the global B2B marketing team, utilizing and sharing US market insights and data to contribute to strategic decision-making and planning.
• Liaison with the Global Head of Experiential Marketing to lead the end-to-end planning and execution of all local and regional events, while providing strategic support and on-site assistance for key global trade shows and activations.
• Monitor, measure, and report on campaign performance and use insights to optimize future activities.
Requirements:

• 4+ years of B2B marketing experience, ideally in a global marketing role.
• Strong understanding of sales processes and how marketing can drive measurable business outcomes.
• Deep understanding of the B2B sales cycle and how marketing drives key metrics like MQLs and SQLs.
• Excellent communication and stakeholder management skills, with the ability to influence both centrally and locally.
• Experience managing campaigns from strategy through execution and reporting.
• Hands-on event marketing experience is a plus.
• Experience of CRM tools like Salesforce, MCAE, Hubspot and Marketo
• Proven experience with data analysis and reporting, with the ability to leverage insights to optimize campaign performance
What Success Looks Like

• Successful delivery of local and regional B2B events generating new pipeline, nurturing existing customers and moving prospects through the sales funnel
• Demonstrable contribution to the sales pipeline through high-quality MQLs and effective lead nurturing.
• Insights and knowledge specific for the US shared with the global B2B marketing team to increase campaign efficiency.
• Proactive use of data and reporting to optimize campaigns and inform strategic decisions for the global B2B team.
• Successful launch of high-impact tailored campaigns that result in measurable business growth and positive brand presence.
• Exceptional collaboration with regional sales and the global B2B marketing team, with a clear alignment on shared priorities and goals.