About the Role

This is an exciting opportunity to play a key role in delivering personalised marketing experiences that connect audiences with the ABC's content and services. The Marketing Operations Specialist is responsible for managing marketing systems, processes and operations that support the delivery and optimisation of 1:1 marketing campaigns, including CRM communications and newsletters.

The role supports audience growth and engagement by ensuring campaigns and projects are delivered efficiently and effectively, while helping maximise the capability and performance of the Marketing Automation Platform (Braze).

What You’ll Be Doing

• Manage campaign briefing, trafficking and scheduling activities, ensuring campaigns are delivered efficiently and in line with approved briefs.
• Support the build, testing and deployment of CRM campaigns and newsletters in Braze, following best practice and quality assurance processes.
• Manage the delivery of marketing operations projects and platform initiatives, working with stakeholders and external partners to achieve technical and business outcomes.
• Support the administration, governance and optimisation of the Braze platform, including processes, risk management, quality assurance and platform capability.
• Act as an email marketing and Braze subject matter expert, providing guidance, training and support to stakeholders on production, automation, testing and personalisation.
• Monitor campaign performance and platform metrics, providing insights and recommendations to improve engagement and effectiveness.
What You’ll Bring

• Relevant tertiary qualifications or significant experience in data-driven marketing, CRM, and lifecycle marketing.
• Extensive experience managing end-to-end campaign delivery, marketing operations processes and performance measurement.
• Advanced experience using marketing automation platforms (5+ years), particularly for email marketing and customer engagement programs.
• Braze experience is highly desirable.
• Strong project management skills with experience delivering complex initiatives and coordinating multiple stakeholders.
• Demonstrated ability to develop, improve and implement operational processes and drive adoption of best practice.
• Strong analytical skills with experience using data and insights to optimise campaign performance and audience outcomes.
• Excellent communication and stakeholder management skills, with the ability to influence and collaborate across teams and functions.
• Proven ability to manage competing priorities and deadlines**.**