Sales Development Representative

Role Summary: This role is primarily responsible for prospecting, lead generation, pipeline development, and qualified lead handoff for APM’s Film/TV business. The role also provides supplemental administrative, CRM, reporting, client coordination, and coverage support to help the Film/TV team operate efficiently and maintain high-quality prospect and client data. This is a full-time, LA based, hybrid role.

What You’ll Do

• Prospecting, Lead Generation & Pipeline Development
• Conduct research to identify potential prospects, target companies, individuals, and production titles within the film and television industry.
• Generate, qualify, and nurture leads through a variety of channels, including cold calling, email outreach, inbound inquiries, campaigns, networking, and industry research.
• Respond to inbound inquiries and registrations, assess prospect needs, and convert qualified opportunities into actionable leads.
• Engage with prospects to understand their needs, challenges, production goals, and business priorities.
• Schedule appointments, discovery calls, and demos for the Film/TV sales team with qualified prospects.
• Conduct website demos for prospects and clients as needed.
• Build, maintain, and manage a strong pipeline of qualified leads in the CRM system.
• Meet or exceed monthly and quarterly activity, lead generation, meeting-setting, and conversion targets.
• Work closely with Account Executives to ensure seamless handoff of qualified leads for further sales engagement.
• Partner with Marketing and Account Executives to develop and execute targeted outreach, nurturing campaigns, and client-facing materials.
• CRM, Data Management & Administrative Support
• Maintain accurate and timely records of lead information, prospect activity, next steps, stages, close dates, and notes in the CRM.
• Manage the queue of ingested trades data, including prospect companies, individuals, and production titles.
• Run reports using CRM tools and PowerBI to support sales activity, pipeline visibility, and client development efforts.
• Provide API feedback to internal and external teams based on case queue activity.
• Provide quoting and needledrop contracts.
• Support renewal-related coordination and pipeline hygiene, even when not directly owning renewal negotiations.
What You’ll Have

• 1–3+ years of experience in Sales Development, Business Development, lead generation, account coordination, customer success, sales operations, or another revenue-facing support role.
• Experience supporting a quota-carrying seller or sales team.
• Proven track record of meeting activity targets, including calls, emails, meetings set, lead conversion, or similar sales development metrics.
• Strong CRM discipline, including maintaining accurate notes, next steps, stages, close dates, and activity history.
• Familiarity with CRM systems such as Salesforce and sales tools such as ZoomInfo, Salesloft, LinkedIn Sales Navigator, or similar platforms.
• Experience running reports or working with sales data; PowerBI experience is a plus.
• Excellent verbal and written communication skills.
• Strong attention to detail and follow-through.
• Ability to engage prospects and build relationships by phone, email, and other outreach channels.
• Strong organizational and time management skills, with the ability to manage multiple priorities and deadlines.
• Goal-oriented, persistent, self-motivated, and comfortable working toward measurable targets.
• Ability to work independently while also collaborating closely with sales, marketing, client management, and operations teams.
• Exposure to music licensing, production music, sync, copyright, rights management, film/TV production, or an adjacent entertainment industry is strongly preferred.
• Experience supporting renewals, client coordination, or account management processes is a plus.